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So far BlueWhale has created 41 blog entries.
13 07, 2023

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity?

2023-07-13T14:58:26-05:00July 13, 2023|

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]

21 06, 2023

How to Reach Buyers with Lead Generation

2023-06-21T11:29:16-05:00June 21, 2023|

Back to Basics: How to Reach Buyers with Lead Generation Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier [...]

21 06, 2023

The Impact of MarTech Stacks on Lead Generation

2023-06-21T16:39:07-05:00June 21, 2023|

Too Much Tech, Too Little ROI: The Impact of MarTech on Lead Generation Marketing has become tech-heavy, and demand generation is no exception. In BlueWhale Research’s 2023 B2B Technology Demand Generation Trend Report, the majority (57.8%) of the 200 B2B Tech Marketers surveyed are managing between two and [...]

17 05, 2023

Marketers Aren’t Involving Sales in Demand Generation

2023-05-17T09:50:23-05:00May 17, 2023|

Marketers Aren’t Involving Sales Teams in Demand Generation – and It’s Costing Both Teams Opportunities In a survey of over 200 marketers in B2B technology industries, BlueWhale Research uncovered an expensive mistake most organizations are making: a missed opportunity for effective demand generation. Over half (58.1%) of Sales [...]

7 04, 2023

Top Marketing Priorities When Evaluating Lead Generation Providers

2023-05-16T15:16:23-05:00April 7, 2023|

Marketers’ Top Priorities When Evaluating Lead Generation Providers An analysis of marketers’ demand generation priorities in the 2023 B2B Technology Demand Generation Trend Report reveals that lead quality reigns supreme. BlueWhale Research conducted a SURVEY campaign to gather research insights from over 200 B2B marketers in the Technology, [...]

28 02, 2023

Demand Generation: A Winning Marketing Strategy for 2024

2023-12-21T01:16:43-06:00February 28, 2023|

Demand Generation: A Winning Marketing Strategy for 2024 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten in 2024, how do you make the most of your Marketing budget? By spending it on activities with the best return and those that [...]

18 01, 2023

Account Activation: Using Leads to Break Into Accounts

2023-04-07T12:48:33-05:00January 18, 2023|

How to Use Leads to Activate Accounts Your lead generation strategy should serve as a catalyst for account activation. By identifying qualified leads and making it easier to use those leads to activate entire accounts, you can convert buyers into Marketing-attributed pipeline and opportunities faster. We designed BlueWhale’s [...]

23 11, 2022

Prepare Your B2B Marketing Pipeline for 2024

2024-01-02T09:22:00-06:00November 23, 2022|

Prepare Your B2B Marketing Pipeline for 2024 B2B Marketers are forward-thinking, which is why most are already developing marketing plans to set themselves up for success in 2024. That also means you’ll start 2024 behind your competitors if you don’t establish a strong plan to generate leads and [...]

23 11, 2022

Raise Your Lead Quality Standards In a Recession

2023-04-07T12:52:46-05:00November 23, 2022|

In a Recession, Raise Your Lead Quality Standards When budgets are tight, lead quality matters more than ever. Your marketing pipeline will only be as good as the leads you put into your funnel, so it’s time to raise your lead generation standards. Low-Quality Leads Waste Your Time [...]

26 10, 2022

How to Adapt Your Lead Generation Strategy for a Recession

2023-04-07T12:54:19-05:00October 26, 2022|

How to Adapt your B2B Lead Generation Strategy for a Recession By Chris Isham, Co-Founder and Chief Revenue Officer As businesses are feeling the effects of the economic downturn and are preparing for the possibility of a recession, many marketers find themselves at the center of budgeting discussions. [...]

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