Marketing solutions tailored to your channel partners.

Meet your channel partners’ current needs with turn-key demand generation solutions.

Our fully customizable programs include a variety of technology and techniques, whether your channel marketing is starting off small or you’re looking for a full-funnel solution to drive additional revenue.

How can we help your channel partners?

demand generation for the entire marketing and sales funnel


For channel partners who need more opted-in leads primed for marketing nurture at lower acquisition costs, without sacrificing quality. Deliver your content to the right people, perform progressive qualification, and verify the data needed to start a prospect down the funnel.

  • High volume of high-quality leads

  • Lower lead acquisition costs
  • Teletouch and email lead generation
  • Syndicates content

  • FIT based targeting
  • Lead scoring
  • 100% quality control and validation
  • Secure and on-time delivery


Channel partners who staff inside sales teams and have robust marketing automation need to fill the funnel at every stage with in-market decision makers. Leverage your content to create conversations uncovering valuable down-funnel information and route those interactions to your channel partner for follow up.

  • Reach in-market decision makers
  • Best practice training for both Marketing nurture and Inside Sales follow-up

  • Detailed call notes include install base, pain points, and purchase timeframe
  • Lead scoring
  • Account activation with predictive intent scores


Create highly customized segments to target your digital ad campaigns to the decision makers who matter most. Access specialized technology intelligence within your existing advertising infrastructure to go beyond traditional firmographics and maximize campaign engagement.

  • Quality programmatic and social segmentation at scale
  • Direct, secure delivery to your DMPs and DSPs
  • Rapid sizing and delivery of custom segments
  • Reach decision makers across desktop, mobile, and connected TV devices

Why partner with BlueWhale?

With over 150,000 Channel Partners and VARs worldwide, BlueWhale has deep access to decision makers at these organizations. We help you generate more revenue by attracting and converting MSPs to resell your solutions.

No matter the stage of the funnel, BlueWhale solutions are tailored to your needs.

Our consultative approach means we continually optimize campaigns from set-up through delivery.

Our leads are delivered with complete transparency so that you can leverage insights at every stage of the funnel for better results.

Talk to a Demand Generation Advisor about getting more from your lead generation strategy.

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