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So far BlueWhale Research has created 81 blog entries.
21 04, 2025

B2B Marketer’s Guide to Aligning with Sales

2025-04-21T12:03:42-05:00April 21, 2025|

B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]

21 04, 2025

Your Guide: B2B Marketer’s Guide to Aligning with Sales

2025-04-21T12:03:26-05:00April 21, 2025|

Thank you for your interest in the B2B Marketer's Guide to Aligning with Sales! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more [...]

14 04, 2025

Why ROI Matters Most to Tech Buyers

2025-04-30T01:23:11-05:00April 14, 2025|

Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While [...]

7 04, 2025

Checklist: Five Must-Know Factors That Drive Tech Buyer Research

2025-04-07T11:36:10-05:00April 7, 2025|

Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]

30 03, 2025

What Tech Buyers Want: Exploring Key Decision-Making Factors

2025-04-30T01:23:50-05:00March 30, 2025|

What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]

24 03, 2025

The Decision-Making Journey of a Tech Buyer

2025-03-24T15:16:30-05:00March 24, 2025|

The Decision-Making Journey of a Tech Buyer The modern tech buyer is data-driven, cost-conscious, and reliant on social proof. Understanding the tech buyer journey is crucial to marketing to their top needs and motivations. See how tech buyers discover, evaluate, and ultimately select technology solutions. Get [...]

24 03, 2025

Your Infographic: The Decision-Making Journey of a Tech Buyer

2025-03-24T15:05:39-05:00March 24, 2025|

Thank you for your interest in The Decision-Making Journey of a Tech Buyer! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex [...]

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