Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our most recent survey on tech [...]
What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]
The Decision-Making Journey of a Tech Buyer The modern tech buyer is data-driven, cost-conscious, and reliant on social proof. Understanding the tech buyer journey is crucial to marketing to their top needs and motivations. See how tech buyers discover, evaluate, and ultimately select technology solutions. [...]
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The Importance of Trust in Demand Generation By James Oberhausen, Chief Executive Officer and Co-Founder, BlueWhale Research In today's B2B landscape, marketers are under immense pressure to drive demand at their organization, but often struggle with a lack of transparency, poor campaign performance, and not enough information from [...]
What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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