Privacy Policy

Privacy Policy Effective January 1, 2017

BlueWhale Research, Inc. and its affiliates (collectively, “BlueWhale Research”) are committed to protecting our users’ privacy. This Privacy Policy is designed to inform users of BlueWhale Research’s network of websites about how BlueWhale Research gathers and uses information provided to, or collected by, BlueWhale Research and under what circumstances BlueWhale Research will disclose such information. BlueWhale Research will take reasonable steps to protect user privacy consistent with the guidelines set forth in this Privacy Policy and with the laws of the United States and all other applicable jurisdictions. Please note that the statements found in this privacy policy do not apply to Third Party Websites.

Personally Identifiable Information We Collect

We collect personally identifiable information when you provide it to us, such as when you register for membership, sign up for email newsletters, or otherwise communicate with us. Many of the services that we offer, including but not limited to newsletters and white papers, require registration as a condition of use; when you register with one of our sites you are no longer anonymous. We may also receive information about you from other sources and add it to the information you have provided to us. Information that you provide to us can be used by BlueWhale Research and shared with content sponsors of the BlueWhale Research sites and services.

If you do not want this information disclosed to a Content Sponsor, do not request Sponsored Content. BlueWhale Research’s customer agreements with the Content Sponsors: (a) provide that the Content Sponsor may use this information to contact you via common methods of communication; and (b) prohibit disclosure of the information to any third party other than agents of the Content Sponsor for the permitted marketing purposes set forth above. You should contact the Content Sponsor directly if you have any questions about their use of this information. We use Member Information to deliver email newsletters on topics of interest to Members who have requested those services. We may also send general promotional and marketing materials to our Members, including marketing research surveys. BlueWhale Research, in some cases utilizing a third party provider, deploys surveys and incentives. We use Member Information in aggregated form to understand our customer base and to market our services to our customers.

We may collect and store any personally identifiable information you provide to us. Personally identifiable information is data that identifies you, or that can be combined with other information to identify or contact you, and includes (but is not limited to) your name, business or personal physical or email address, and business telephone number.

You are not obligated to provide us with any personally identifiable information, although registration is required to access the full range of information and Services offered.

What We Provide to Third Parties

The aggregate statistics that describe our online audience, which is often based on the information you provide when you subscribe, register, or browse our sites, help us sell advertising and otherwise publicize BlueWhale Research and its brands. The information we share under these circumstances does not contain behavioral or identifying information about any individual reader or user, unless the individual has given us permission to share that information.

Mailing Lists

We make email and postal lists of our customers available to carefully screened partners and providers of quality goods and services. Many customers appreciate the offerings they receive, but here’s what to do if you don’t wish for us to share this information:

Please send an email with your request to [email protected]

Any mailing sent to our lists is carefully reviewed before it is sent, and when we rent our mailing lists, we monitor them to ensure they are used only for the approved purpose. BlueWhale Research also provides profile reports on specific companies, based on subscriber-reported and publicly available data, to carefully screened providers of quality goods and services. These include contact information for the company and its key personnel.

Data Services and Email Deployment

We provide customer lists and other information to select third party companies who provide specialized services, such as email message deployment, email verification, email marketing, merge-purge (identifying and removing duplicate addresses) of lists, postal mailing, subscription fulfillment, customer service and telemarketing, research, statistical analysis, and other data processing. These companies work on our behalf and do not ever own, or take over ownership of, the lists or other data sent to them.

In order to comply with the Federal CAN-SPAM Act of 2003, we also may provide lists of customers who have opted-out of email promotion for BlueWhale Research products to other companies, so they can be suppressed from mailings those companies send on BlueWhale Research’s behalf. In addition, if you unsubscribe from a mailing we send to our own list on behalf of a third party, your removal instruction may also be supplied to the third party and added to their own suppression file.

In order to comply with CASL, the Canadian Anti-Spam Law of 2014, BlueWhale Research never uses email, text, or social media Commercial Electronic Messages with contacts in Canada. We will make telephone contacts in Canada and if specifically authorized by the Canadian contact complete the transaction with email based delivery.

BlueWhale Research Events, Sites and Other Services

As a BlueWhale Research customer, you can also expect to receive relevant email and postal offers for other BlueWhale Research publications, events, sites and services. From time to time we also offer specially-negotiated discounts and new products from other companies. If you would prefer not to receive such mailings, please send a note to [email protected] with the term “Mailing Lists” in the subject line.

Change of Ownership

The mailing list(s) associated with BlueWhale Research properties may also be subject to transfer to another company in the event of a change of ownership. In this event, BlueWhale Research or the new owner of the affected properties will use commercially reasonable efforts to notify you and provide the opportunity to remove your name from the associated mailing list(s).

Anonymous Information We May Collect


BlueWhale Research uses cookies to deliver a better and more personalized service. This cookie is set when you register. This cookie allows the user to easily retrieve saved information and to access personalized information. You can remove this cookie at any time, and you can choose to opt-out of the cookie when registering by unchecking the “remember me” box.

Information Collected Automatically

When you visit the Sites, we automatically collect and analyze certain information about your computer. This information includes but may not be limited to the IP address used to connect your computer to the Internet, information about your browser type and language, the date and time you are accessing our site, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.

Other Technologies

We may use standard Internet technology, such as Web beacons (also called clear GIFs or pixel tags) and other similar technologies, to deliver or communicate with cookies and track your use of our Sites. We also may include web beacons in e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer and measure the overall effectiveness of our online content, advertising campaigns, and the products and services we offer through the Sites.

Online Ad Serving

BlueWhale Research uses a variety of third-party advertising services, to serve advertisements when you visit our sites. This company may use information (not including your name, address, e-mail address, telephone number, or any other information you’ve provided us) about your visits to our and other web sites in order to provide advertisements about goods and services of interest to you.

Some of our advertisers use third-party companies to serve their advertisements on our sites and, in some cases, in our HTML-formatted newsletters. Often, these third- party advertising companies employ cookie and pixel tag technologies to measure the effectiveness of Web and e-mail advertisements. We do not give any personally identifiable information to them as part of this relationship. Use of their tracking technology is subject to their own privacy policies.

BlueWhale Research

The BlueWhale Research hosts sponsored product and content listings for a variety of companies (Sponsors). If you view one or more product or content listings supplied by a BlueWhale Research Sponsor, all data collected during registration will be shared with the Sponsor. When shared, this data is governed by the individual Sponsor’s privacy policy and may be used by the Sponsor for follow-up purposes. Similarly, BlueWhale Research will have the same access to this data as the Sponsors, and this Privacy Policy continues to govern how BlueWhale Research uses the data. For details on how Sponsors use the information you provide, please contact the Sponsor directly.

If you have any questions, please contact [email protected]

Co-Branded Sites and Services

When you use a co-branded service within our network of sites, or register or otherwise provide information on a co-branded site, you grant us permission to pass the information collected back to that service or site partner. Their use of your information is subject to their applicable privacy policies.

Links To Other Sites

To provide increased value to users of our Sites, we may provide links to other websites or resources that are not part of the BlueWhale Research Product Guide network of Services. BlueWhale Research does not exercise control over these websites or their privacy practices.
We encourage our users to be aware when they leave our Sites and to read the privacy statements of each and every Web site that collects personally identifiable information.

Changing Your Privacy Options

Update Your Registration Information

You can correct or change the information collected during site registration at any time on your account preferences or profile pages.

Update Your Newsletter Subscriptions

You can opt-in to newsletter mailing lists, or remove yourself at any time through the [email protected] email address, or by following the instructions at the end of the newsletters you receive.


BlueWhale Research has implemented reasonable technical and organizational security measures to help protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be entirely secure, and BlueWhale Research assumes no liability for any damage suffered by you caused by the interception, alteration, or misuse of information during transmission.

Please note that the effective security with respect to our Sites depends, in part, on our Members ensuring that any IDs and passwords that they have been issued by us are kept confidential and secure and that Members adhere to the restrictions on password and ID-sharing set forth in our Terms of Use.


BlueWhale Research is for professionals and usage by children is not intended. The safety of children is very important to us. Children (under age 16) should always ask parents for permission before sending personal information to BlueWhale Research, or to anyone online.

Changes to the BlueWhale Research Privacy Policy

This Policy may change from time to time, and we will post any Policy changes on this page. If we feel it appropriate, we will provide a more prominent notice at our discretion. Your continued use of our Sites following such posts or notices will signal your acceptance of such changes


If you have any questions on our Privacy Policy, you can contact us at [email protected]

BlueWhale’s Compliance with the Canadian Anti-Spam Law or CASL

BlueWhale is exclusively a business to business telemarketing services provider. We call carefully selected lists of business contacts, describe the contents of a white paper or other marketing asset and ask the contact if they would like to receive the asset via email. If and only if the contact clearly says yes to that question, we then verify his or her email address and send the marketing asset to the contact. We do not send email blasts or otherwise make solicitations of any kind via email.

From the web site of Levine Sullivan Koch & Schulz, LLP, in Washington,

“Section 6(8) of CASL says that CASL does not apply to two way voice communications”

Here is the actual language quoted from the CASL Law Section 6(8) known as

“An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act (S.C. 2010, c. 23)”

[Section 6(8) of CASL]


(8) This section does not apply to a commercial electronic message

(a) that is, in whole or in part, an interactive two-way voice communication between individuals;
(b) that is sent by means of a facsimile to a telephone account; or
(c) that is a voice recording sent to a telephone account.”

The Levine Sullivan reference goes on to say, “However, CASL does not apply where a message is between people with personal or family relationships, messages within a company, or certain other types of messages. These categorically excluded messages include those that solely contain: delivery of a product or service to a recipient pursuant to a prior transaction.”

This Levin Sullivan reference goes on to say the following: “CASL requires all commercial electronic messages [CEM] – as noted above, broadly defined – to include (a) the identification of the sender and, if applicable, the person or entity “on whose behalf it is sent,” (b) the mailing address and contact information for the sender (or, if different, the person or entity on whose behalf the message is sent), and (c) an unsubscribe mechanism valid for 60 days that is “readily performed.” (Sections 6(2), 11(1)). If the unsubscribe mechanism cannot reasonably accompany the message, such as in a text message, the CASL regulations permit it to be “posted on a page on the World Wide Web that is readily accessible by the person to whom the message is sent at no cost to them by means of a link that is clearly and prominently set out in the message.”

Thus a telephone inquiry to offer delivery of a white paper is not a CEM nor is the subsequent email to deliver the content pursuant to a transaction made during the telephone call. Taking this one step further, in practice we must ensure that the email message forwarding the white paper or other content requested by the contact during the telephone call refers only to the transaction. We should not include opt in or opt out language or reference to CASL in the email marketing message because, to do so would imply that the message is a CEM and thus subject to CASL regulations whereas it actually is not due to its character as “delivery of a product or service pursuant to a prior transaction.” Note by declaring that the delivery email is not subject to CASL, we also avoid having to identify the ultimate sponsor of the communication since the email delivery message is simply transactional.


As an element of BlueWhale’s Best Practices, emails forwarding white papers to complete a transaction made with the telephone content should come from the same email domain as the name of the company/sponsor that the agent mentions in the first line of the script. This is not required but seems likely to reduce the likelihood of any concerns on the part of the called party. Although not required by CASL since CASL is not applicable to our operations, we will include an opt out link in the privacy policy on our web site to be compliant with other regulatory requirements include those of the U.S. and EU.

200 S. Virginia Street 8th Floor
Reno, Nevada 89501
(775) 525-8623

Copyright 2017. All Rights Reserved. Privacy Policy.