Put insights into action in your programmatic and social ad targeting.
AUDIENCE empowers B2B marketers to target digital advertising with unparalleled sophistication and efficiency. By accessing niche audience segments, you can reach the decision makers within your best-fit target companies with hyper-precision.
Leverage leading sources of intent and business intelligence data to discover the people that matter most within your specific market. Don't just target “IT.” Target “DevOps Managers at Cloud-First companies with $50M+ in revenue using AWS.”
Go beyond traditional firmographics by targeting accounts based on technology install base, past purchases, and specific tech buyer initiatives.
Reach decision makers across all their devices, including desktop, mobile, and connected TV, ensuring your brand is seen in premium environments and remains top-of-mind across every screen.
Stop paying for impressions from irrelevant titles and unrelated industries. We enable you to put your brand in front of only the accounts and functions that matter.
Go from strategy to live campaign in as little as 48 hours with our streamlined segment delivery that maintains rigorous data protection standards.
Our data integrations align business intelligence and intent signals with digital identities to build highly precise, addressable audience segments for your digital advertising campaigns.
Targeting precision that leads to performance:
10X
increase in click-through rates
129M+
addressable decision makers
$0
wasted advertising spend
In addition to job roles, detailed firmographics, and leading intent signal data, we leverage specialized technology intelligence to target accounts based on their current technology stack and past purchases.
Absolutely. We specialize in Account-Based Marketing (ABM). Upload your target account list (TAL), and we will find the specific decision makers within those companies.
We utilize URL domain rationalization to securely align your specific target account list (TAL) with addressable digital identities.
Yes. We provide direct, secure delivery to leading Data Management Platforms (DMPs) and Demand-Side Platforms (DSPs) such as The Trade Desk, Google DV360, StackAdapt, and many more.
AUDIENCE is designed for rapid deployment and is typically ready for activation in approximately 48 hours. Because it integrates directly with leading Data Management Platforms (DMPs) and Demand-Side Platforms (DSPs) like The Trade Desk, StackAdapt, Google DV360, and more, segments can be pushed directly to your preferred platform with a very “light lift” from your team.
No. AUDIENCE is available on a per-project or usage basis, allowing you to have actionable audience segments ready in approximately 48 hours without annual commitments.
Targeting decision makers using the available firmographic filters within social ad platforms can be expensive and inaccurate. AUDIENCE allows you to take an improved level of B2B precision and apply it to the broader web where costs are lower and ad formats are more diverse.
Yes. We operate with a “Privacy First” mindset. All data is securely encrypted and compliant with global regulations, ensuring your brand is protected while your visibility grows.
AUDIENCE is primarily purchased on a $ CPM (cost per 1,000 impressions) usage basis, typically ranging from $1.00 to $3.50 CPM. Pricing is modular and custom based on the highly specialized filters that comprise a segment.
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