The Great Resignation vs. Demand Gen By Vincent Fontana, Vice President of Media Partnerships   If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly [...]

Focus Your Demand Generation Strategy on the Right Titles By Danielle Azzara, Senior Vice President of Demand Generation   While demand generation has changed dramatically in the last several years, one thing that hasn’t changed for everyone is the focus on “decision maker” titles. We still [...]

Rethinking Lead Generation, Part 2: Educating Marketers on Lead Routing By Chris Isham, Co-Founder & Chief Revenue Officer   When the well of inbound leads runs dry, marketers turn to outsourced demand generation. This is a proven tactic, but it’s made even better when marketers educate [...]