Skip to content
  • SOLUTIONS

    BY NEED

    BY ROLE

    Demand Generation Solutions

    For your entire funnel.

    Demand Generation Marketers

    OUTREACH

    High quality top-of-funnel leads.

    Media Buyers

    ENGAGE

    Full-funnel lead generation.

    Publishers

    SURVEY

    Market research insights.

    Channel Marketers

    AUDIENCE

    Custom digital ad segments.

    Sales Enablement

    • BY NEED
      • Demand Generation Solutions
      • OUTREACH • Top-of-Funnel Leads
      • ENGAGE • Full Funnel Demand Gen
      • SURVEY • Market Research Insights
      • AUDIENCE • Custom Ad Segments
    • BY ROLE
      • Demand Gen Marketers
      • Media Buyers
      • Publishers
      • Channel Marketers
      • Sales Enablement
  • COMPANY

    About BlueWhale

    Leadership Team

    Careers

    • About BlueWhale
    • Leadership Team
    • Careers
  • RESOURCES

    Resource Library

    Blog

    ROI Calculator

    Trust Center

    • Resource Library
    • Blog
    • ROI Calculator
    • Trust Center
  • CONTACT
The Great Resignation vs. Demand Gen

The Great Resignation vs. Demand Generation

By Vincent Fontana, Vice President of Media Partnerships

If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly impacted companies who now are scrambling to retain and attract top talent. While this aspect of “The Great Resignation” is well documented, how has its ripple effect impacted B2B demand generation? And what can we do about it?

I recently had a client come to me with a major challenge. Just over 19% of the leads they generated across all channels and vendors as recently as four months ago were no longer contactable and they did not know why. Let that sink in for a moment. After performing a study into 30% of the leads given to us, we found the culprit: the overwhelming majority left their companies in that time, just as The Great Resignation was ramping up at the end of 2021. I’ve also heard similar refrains from friends at several B2B tech companies over the last month.

So, what does this mean? Lead lifecycles are shrinking. Lead nurturing is severely affected. Inside teams are not as productive. Not good – right? Here’s how BlueWhale Research is proactively addressing these challenges right now, and what you should be doing to counteract The Great Resignation too:

  • Use intent data to prioritize in-market accounts. Intent data predicts researching and purchasing behavior for an entire account, regardless of whether specific employees within that account may be considering resignation.
  • Target the Buying Committee to generate multiple leads within accounts. If someone within that Buying Committee resigns, you won’t lose access to the entire account.
  • Increase focus on your best lead sources. Hone in on the best leads first to develop relationships with those accounts rather than devoting too much time and effort to nurturing leads with lower potential value.
  • Augment outreach with SDR-as-a-Service. Take advantage of leads that are primed for contact by an inside sales team, even without your own robust internal resources, and have those conversations before leads ever have the chance to resign.

We can’t stop The Great Resignation, but we can prepare our demand generation strategy for it if we act now!

Share This Post

BlueWhale Research2025-04-30T01:37:38-05:00

SOLUTIONS

OUTREACH

ENGAGE

SURVEY

AUDIENCE

ROI Calculator

BETTER LEADS FOR

Demand Gen Marketers

Media Buyers

Publishers

Channel Marketers

Sales Enablement

ABOUT US

Our Team

Careers

Resource Library

Blog

Contact Us

TRUST CENTER

Privacy Policy

Acceptable Use Policy

Code of Conduct

Data Subject Access Request

Do Not Sell or Share My Info

Data Subject Access Request

Data Subject Access Request

Please provide the following information so that we can determine whether we have your personal information on file.

Personal Details of the Data Subject

Name *
Name
First
Last

Representative Information

Note:  Only complete the following fields if you are acting as the representative for a data subject.  Please provide documentation of your relationship with the data subject along with this form.  We may still need to contact the Data Subject to obtain proof of authorization or identity.
Name
Name
First
Last
  • signature
  • keyboard
Clear
Signature

Confirmation

Name of Data Subject *
Name of Data Subject
First
Last
  • signature
  • keyboard
Clear

Sending Completed Requests


You may send the completed form by clicking on the Submit button below or mailing your request to the address shown below.


If by post:

BlueWhale Research

200 South Virginia Street, 8th Floor

Reno, NV 89501



GDPR Consent *

©2025 BlueWhale Research. All Rights Reserved.

©2025 BlueWhale Research. All Rights Reserved.

Demand generation insights in your inbox every month.

Newsletter Sign Up - Footer

Demand generation insights in your inbox every month.

Newsletter Sign Up - Footer

Toggle Sliding Bar Area
Contact Us - Sliding Toolbar
GDPR Consent *

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
VIEW PREFERENCES
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
VIEW PREFERENCES
{title} {title} {title}