18 01, 2023

Account Activation: Using Leads to Break Into Accounts

2025-02-16T02:17:02-06:00January 18, 2023|

How to Use Leads to Activate Accounts Your lead generation strategy should serve as a catalyst for account activation. By identifying qualified leads and making it easier to use those leads to activate entire accounts, you can convert buyers into Marketing-attributed pipeline and opportunities faster. [...]

19 10, 2022

Building Sales Enablement into Demand Generation – Q&A

2025-02-16T02:21:58-06:00October 19, 2022|

Sales Enablement Q&A with a Demand Generation Advisor Jordan Quinn, a BlueWhale Demand Generation Advisor, discusses how marketers can enable sales with their demand generation strategies. Why is it important for marketers to build sales enablement into their demand generation strategies? Building sales enablement into your [...]

26 07, 2022

Three New Approaches to Demand Generation to Impress Your CMO

2025-02-16T02:31:14-06:00July 26, 2022|

Three New Approaches to Demand Generation That Will Impress Your CMO By Jordan Quinn, Demand Generation Advisor Are demand generation marketers self-sabotaging with unfocused strategies? Delivering as many leads as possible is not a strategy. It’s time to look beyond the surface of demand generation to [...]

13 07, 2022

Four Ways to Improve the ROI of Your Lead Generation Programs

2025-02-16T02:33:15-06:00July 13, 2022|

Four Ways to Improve the ROI of Your Lead Generation Programs Proving ROI is top-of-mind for many marketers, but are you also thinking about how to improve your ROI? Aligning your lead generation goals with business goals and honing in on ways to improve your return [...]

28 12, 2021

Rethinking Lead Generation, Part 2: Educating Marketers on Lead Routing

2025-02-16T02:45:48-06:00December 28, 2021|

Rethinking Lead Generation, Part 2: Educating Marketers on Lead Routing By Chris Isham, Co-Founder & Chief Revenue Officer When the well of inbound leads runs dry, marketers turn to outsourced demand generation. This is a proven tactic, but it’s made even better when marketers educate themselves [...]

13 12, 2021

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey

2025-02-16T02:47:32-06:00December 13, 2021|

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey By Chris Isham, Co-Founder and Chief Revenue Officer Marketers are creating a massive opportunity cost by neglecting to educate their sales teams. Sales and marketing alignment is key to business success, leading to significantly more closed [...]

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