2024 IT Buyers’ Marketing Preferences Survey Discover effective marketing tactics for reaching IT decision makers. Get the Report Download the eBook to learn more about: The future of IT investments IT decision makers’ key considerations [...]
What Demand Generation Trends Mean for B2B Marketers We surveyed hundreds of B2B Technology marketers to understand how they approach their demand generation strategies. The 2023 B2B Technology Demand Generation Trends Report uncovered the top priorities for Marketing and Sales, and how the two teams must work together [...]
B2B Technology Demand Generation Trends Webinar Resources Demand Generation Trends Report eBook Demand Generation Trends Snapshot Infographic Learn more about SURVEY market research B2B Demand Generation that gets you closer to the close Connect with BlueWhale Danielle Azzara Chief [...]
B2B Tech Demand Generation Trends Webinar BlueWhale Research surveyed hundreds of B2B Technology marketers on their demand generation strategies. Hear from two marketing leaders about how the trends uncovered in the B2B Technology Demand Generation Trends Report affect marketers’ priorities and how you can use these insights. You’ll [...]
Too Much Tech, Too Little ROI: The Impact of MarTech on Lead Generation Marketing has become tech-heavy, and demand generation is no exception. In BlueWhale Research’s 2023 B2B Technology Demand Generation Trend Report, the majority (57.8%) of the 200 B2B Tech Marketers surveyed are managing between two and [...]
Marketers Aren’t Involving Sales Teams in Demand Generation – and It’s Costing Both Teams Opportunities In a survey of over 200 marketers in B2B technology industries, BlueWhale Research uncovered an expensive mistake most organizations are making: a missed opportunity for effective demand generation. Over half (58.1%) of Sales [...]
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2023 B2B Tech Demand Generation Trend Report Discover how demand generation marketers in the B2B Technology sector are approaching their strategies and what they’re prioritizing now. Get the Report Download the eBook to learn more about: [...]
Marketers’ Top Priorities When Evaluating Lead Generation Providers An analysis of marketers’ demand generation priorities in the B2B Technology Demand Generation Trend Report reveals that lead quality reigns supreme. BlueWhale Research conducted a SURVEY campaign to gather research insights from over 200 B2B marketers in the Technology, Software, [...]