B2B Tech Demand Generation Trends Webinar

BlueWhale Research surveyed hundreds of B2B Technology marketers on their demand generation strategies. Hear from two marketing leaders about how the trends uncovered in the B2B Technology Demand Generation Trends Report affect marketers’ priorities and how you can use these insights. You’ll learn:
  • What to consider when making an investment in lead generation;
  • Which factors to prioritize in your demand generation strategy;
  • How to overcome challenges with lead generation campaigns; and
  • Tactics to align Marketing and Sales for more effective outcomes.

Access the Webinar

Danielle Azzara

Chief Experience Officer

BlueWhale Research

Megan Sharkey

Senior Alliances Marketing Manager

Rubrik

Susanna Blauch

Director of Marketing

BlueWhale Research

Discover what the latest trends in demand generation mean for you.

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August 19, 2026 11:18 am
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