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Market Research

Data-driven insights from SURVEY market research campaigns. See how we’ve used SURVEY to uncover intelligence directly from B2B Marketers and their buyers.

Artificial Intelligence in B2B Marketing Benchmark Report

Data-driven benchmarks reveal the reality of AI adoption, budgets, and talent among B2B marketers. This analysis details the tactical applications of AI driving operational efficiency, the governance and trust barriers limiting strategic impact, and the critical shift in human expertise from content production to validation.

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Resource Center: Understanding and Engaging Tech Buyers

Map the exact buying behaviors of IT and finance leaders as they evaluate technology solutions. This data hub details critical marketing strategies across every buyer journey stage, outlines distinct tech buyer personas, and provides actionable tools to align your marketing messaging with real executive priorities.

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Proven Methods to Engage Tech Buyers

Research into IT decision makers reveals how they identify, evaluate, and invest in new solutions. Discover the power of peer recommendations and third-party reviews in establishing buyer trust, the dominant role of ROI in purchasing decisions, and how tailored video content and role-specific case studies drive engagement across the entire buying committee.

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Six Proven Strategies to Increase Sales Meetings

Use these six data-backed strategies to capture the attention of tech buyers and secure more sales meetings. Learn how to navigate complex evaluation cycles by engaging the entire buying committee early, provide upfront proof of product value, and tailor your approach to the distinct priorities of decision makers.

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IT Buyers’ Marketing Preferences Survey

Understand the precise marketing tactics and trends that successfully reach IT decision makers. This research highlights budget dynamics across the software industry, the unmatched influence of peer endorsements, and why technology buyers demand clear proof of long-term ROI and seamless system integration before engaging with vendors.

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B2B Tech Demand Generation Trend Report

Evaluate the evolving priorities and operational challenges shaping demand generation marketing. This trend report analyzes continuous budget investments in lead generation, the dual focus on lead quality and program ROI, the widespread friction of unqualified pipeline reported by sales teams, and how bulky tech stacks complicate accurate revenue attribution.

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SURVEY strengthens your strategy with custom research tailored to your market.

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