AI Marketing Prompt Library

Expertly crafted AI prompts to strengthen your demand generation strategy.

Get Advice from a Demand Generation Consultant

Act as my Senior B2B Demand Generation Consultant. Here is the context for my brand so your future responses are tailored to my specific goals. Here is my Business Profile:

Company Name: [Name]
What we sell: [Core Product or Service]
Main Problem we solve: [The Pain Point]
Primary Target Audience: [Job Titles & Industry]
Average Deal Size/Average Customer Value (ACV): [$ Amount]
Typical Sales Cycle Length: [e.g., 6 months]
Brand Voice: [e.g., Authoritative but witty, Professional and data-driven, or Bold and disruptive]
Our Primary Competitors: [Competitor A, Competitor B]

Guidelines for your future responses:

Avoid marketing jargon unless it adds specific value.
Focus on Revenue and Pipeline.
Acknowledge that B2B buying involves a committee, not just one person.
Prioritize long-term demand creation strategy.

Now I will provide my first specific task.

Measure Effectiveness of Marketing Campaigns

I am a B2B demand generation marketer. I need to analyze the performance of my latest campaign: [Insert Campaign Name or Brief Description].

Based on the following data assess the overall campaign effectiveness: [Paste CTR, CVR, MQLs, SQLs, and Pipeline generated].

Identify which stage of the funnel had the highest friction and suggest three actionable ways to optimize the CAC (Customer Acquisition Cost) for the next iteration.

Create Your Ideal Customer Profile (ICP)

I need to define a high-intent ideal customer profile (ICP) for my B2B business. Our product helps companies solve [Pain Points or Problems]. Ask me 10 targeted questions about our best-performing current customers, our product’s price point, and the typical buying committee. Once I answer, generate a detailed ICP profile including firmographics, demographics, psychographics, and Trigger Events that indicate they are ready to buy.

Questions to Ask Your Demand Generation Provider

I am meeting with a new demand generation company. Generate a list of 12 tough questions designed to see if they actually understand B2B revenue. Include questions about:

Attribution: How they move beyond last-click to capture the full buyer journey.
Revenue Alignment: How they ensure their demand actually converts into Sales-Accepted opportunities.
Strategy: Their approach to creating demand in the 95% of the market not currently looking to buy.

Format this as a ‘Cheat Sheet’ I can bring into the meeting.

Assess and Compare Demand Generation Providers

I am evaluating two demand generation providers: [Provider A] and [Provider B]. Here are their service offerings and pricing models: [Attach documents from providers or link text].

Create a comparison table focused on: Scalability, Attribution capabilities, Lead Quality vs. Quantity, and Total Cost of Ownership. Highlight any red flags I should look for based on their specific models.

Pitch Demand Generation to Leadership

I need to convince my [CEO/CMO/CFO] to shift our strategy from traditional lead generation to a demand generation model. Draft a 5-slide presentation outline. Focus on the shift in B2B buying behavior, the difference between ‘capturing’ vs. ‘creating’ demand, and how this strategy stabilizes long-term pipeline. Include a section on how this may affect raw lead volume and how this will lead to a future increase in high-quality revenue.

Ask for Additional Marketing Budget

I need to request an additional [$ Amount] for my demand generation budget for [Channel or Campaign]. I have currently achieved [Current Metric, e.g., $ pipeline generated or % ROI increase].

Write a persuasive internal memo that ties this budget request to our annual revenue goals. Use the If-Then logic: “If we invest X more, we can expect Y increase in pipeline based on current conversion rates.”

Create a Sales-Marketing SLA

Act as a Revenue Operations Lead. I need to create a Service Level Agreement (SLA) between Marketing and Sales for our campaign: [Campaign Name]. Define:

The exact entry criteria for a lead to be considered Sales Ready.
The required follow-up time (e.g., within a certain number of hours).
The feedback loop: what specific reasons must Sales provide if they reject a lead?
A recycling workflow for leads that aren’t ready to buy yet.

Create a Competitive Comparison Framework

Create a Competitor Comparison framework for our website comparing our company to these competitors: [list competitors]. Don’t just list features; focus on the strategic difference in our philosophies. Highlight 3 areas where we are the superior choice for [Specific Use Case] and 1 area where the competitor might be better (to build trust/transparency).

Write Email Subject Lines for Marketing Nurture

Write 10 compelling email subject lines for a B2B nurture sequence targeting [Persona]. The goal of the sequence is to [e.g., download a whitepaper/book a demo]. Provide:

3 Benefit-Driven subject lines
3 Curiosity-Gap subject lines
2 Urgency/Scarcity subject lines
2 Short and Punchy (under 4 words) subject lines

Content Atomization and Distribution

I have a core content asset: [attach content]. Help me atomize this into a distribution plan. Generate:

3 LinkedIn educational posts to build brand authority.
2 Contrarian takes that challenge industry norms related to this topic.
1 Problem/Solution thread for X/Twitter.
3 Short-form video scripts (under 60 seconds) highlighting the most shocking or helpful stats from this asset.

Create a Template for Lead Scoring

Act as a RevOps consultant. Help me build a lead scoring framework for a B2B company that sells [Product or Service] to [Target Industry]. Create a point-based system (1–100) divided into two categories: Implicit Data (website behavior, content downloads) and Explicit Data (job title, company size, industry). Suggest ‘Negative Scores’ for disqualifying actions and define the scoring threshold for when a lead should be handed off to Sales.

Write Ad Copy for Retargeting

Write 3 variations of LinkedIn Ad copy for a retargeting campaign. These users have already visited our pricing page but didn’t book a demo.

Variation 1: Focus on social proof (customer quote).
Variation 2: Focus on risk reversal (ROI guarantee or case study).
Variation 3: Focus on the cost of inaction (what they lose by waiting).

Include Headline, Body Text, and a call-to-action (CTA) for each.

Promote a Webinar

I am hosting a webinar about [Topic] featuring [Guest Name and Role]. Give me 5 enticing webinar titles that promise a specific outcome or new way of doing things. Then, write a 3-email invitation sequence that focuses on the FOMO (Fear Of Missing Out) of the specific data or insights we will be revealing.

Highlight Customer Success

I need to turn a successful customer story into a demand generation engine. I will provide a summary of a customer’s success: [attach or paste summary or case study]. Please turn this into:

A 2-sentence Impact Statement for our homepage.
A Slide-deck outline for Sales to use in pitch meetings.
A LinkedIn post written from the perspective of our CEO celebrating the customer’s win.

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