Too Much Tech, Too Little ROI: The Impact of MarTech on Lead Generation Marketing has become tech-heavy, and demand generation is no exception. In BlueWhale Research’s 2023 B2B Technology Demand Generation Trend Report, the majority (57.8%) of the 200 B2B Tech Marketers surveyed are managing between [...]
Thank you for your interest in the B2B Tech Demand Generation Trend Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex [...]
2023 B2B Tech Demand Generation Trend Report Discover how demand generation marketers in the B2B Technology sector are approaching their strategies and what they’re prioritizing now. Get the Report Download the eBook to learn more about: Future investment [...]
Marketers’ Top Priorities When Evaluating Lead Generation Providers An analysis of marketers’ demand generation priorities in the B2B Technology Demand Generation Trend Report reveals that lead quality reigns supreme. BlueWhale Research conducted a SURVEY campaign to gather research insights from over 200 B2B marketers in the [...]
How to Use Leads to Activate Accounts Your lead generation strategy should serve as a catalyst for account activation. By identifying qualified leads and making it easier to use those leads to activate entire accounts, you can convert buyers into Marketing-attributed pipeline and opportunities faster. [...]
In a Recession, Raise Your Lead Quality Standards When budgets are tight, lead quality matters more than ever. Your marketing pipeline will only be as good as the leads you put into your funnel, so it’s time to raise your lead generation standards. Low-Quality Leads Waste [...]
How to Adapt your B2B Lead Generation Strategy for a Recession By Chris Isham, Co-Founder and Chief Revenue Officer As businesses are feeling the effects of the economic downturn and are preparing for the possibility of a recession, many marketers find themselves at the center of [...]
Four Ways Transparency Benefits Your Lead Generation Program By James Oberhausen, Co-Founder and Chief Executive Officer There is a significant gap between the transparency B2B buyers expect and what vendors provide. This is especially true in the lead generation industry, where transparency and reliability are [...]
Why BANT is Bad for Business – and How You Should Qualify Leads Instead By Chris Isham, Co-Founder and Chief Revenue Officer In theory, BANT sounds like a great way to tell if leads are qualified. In practice, BANT causes you to push people out of [...]
Three New Approaches to Demand Generation That Will Impress Your CMO By Jordan Quinn, Demand Generation Advisor Are demand generation marketers self-sabotaging with unfocused strategies? Delivering as many leads as possible is not a strategy. It’s time to look beyond the surface of demand generation to [...]