Beginner’s Guide to Developing Your ICP By Chris Isham, Co-Founder and Chief Revenue Officer Creating an ideal customer profile for outbound marketing tactics might seem like a very easy task, i.e., “I sell lead generation programs, therefore I need to target marketers.” The reality of the situation is [...]
7 Steps to Better Prospecting Emails Break the cycle of sending yet another generic sales email. It’s no secret that email is a valuable tool for lead generation; 53% of marketers say email is their most useful channel. But frankly, most cold emails miss the mark. Start treating your [...]
Four Fulfillment Tips to Better Your Customer Relationships, From a Lead Generation Perspective By Miray Tand, Director of Fulfillment When executed with care, fulfillment sets the stage for future customer relationships. You’ve met with a new customer, explained the basic expectations of your fulfillment process, and you’re in [...]