Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey By Chris Isham, Co-Founder and Chief Revenue Officer Marketers are creating a massive opportunity cost by neglecting to educate their sales teams. Sales and marketing alignment is key to business success, leading to significantly more closed deals and [...]
7 Steps to Better Prospecting Emails Break the cycle of sending yet another generic sales email. It’s no secret that email is a valuable tool for lead generation; 53% of marketers say email is their most useful channel. But frankly, most cold emails miss the mark. Start treating your [...]
But First, Phone Calls It’s time to reconsider how you approach prospecting. BlueWhale Research believes effective prospecting starts with making phone calls and making them first. This eliminates the most common email objection of “take me off your list” and allows you to have an open dialogue with [...]