Thank you for your interest in Your Guide To Building a Successful Demand Generation Strategy! ACCESS YOUR GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about high-impact demand [...]
Your Guide to Building A Successful Demand Generation Strategy Ready to boost your pipeline? Unlock the blueprint to a winning demand generation strategy with this step-by-step guide. Discover key steps to align marketing and sales, create targeted campaigns, and drive qualified leads at scale. Whether you're refining your [...]
Thank you for your interest in Six Ways To Reach Stakeholders When They’re Ready To Act! ACCESS YOUR GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about the [...]
Six Ways To Reach Stakeholders When They’re Ready To Act In today’s crowded tech landscape, standing out and reaching key decision-makers is tougher than ever. It’s no longer just about generating demand, it’s about influencing every member of the buying committee, each with their own priorities. So, how [...]
How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and [...]
Key Steps to Building a Successful Demand Generation Strategy Crafting a successful B2B demand generation strategy is key to building a sustainable and scalable revenue model. In this guide, we'll explore the steps that are essential to creating and implementing your demand generation strategy. From collaborative goal-setting with [...]
Marketers Aren’t Involving Sales Teams in Demand Generation – and It’s Costing Both Teams Opportunities In a survey of over 200 marketers in B2B technology industries, BlueWhale Research uncovered an expensive mistake most organizations are making: a missed opportunity for effective demand generation. Over half (58.1%) of Sales [...]
In a Recession, Raise Your Lead Quality Standards When budgets are tight, lead quality matters more than ever. Your marketing pipeline will only be as good as the leads you put into your funnel, so it’s time to raise your lead generation standards. Low-Quality Leads Waste Your Time [...]
How to Adapt your B2B Lead Generation Strategy for a Recession By Chris Isham, Co-Founder and Chief Revenue Officer As businesses are feeling the effects of the economic downturn and are preparing for the possibility of a recession, many marketers find themselves at the center of budgeting discussions. [...]
Three New Approaches to Demand Generation That Will Impress Your CMO Are demand generation marketers self-sabotaging with unfocused strategies? Delivering as many leads as possible is not a strategy. It’s time to look beyond the surface of demand generation to understand how it can impact business goals in [...]