Marketing Data Archives • Page 4 of 4 • BlueWhale Research

14 03, 2022

The Great Resignation vs. Demand Gen

The Great Resignation vs. Demand Generation By Vincent Fontana, Vice President of Media Partnerships If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly impacted companies who [...]

16 02, 2022

Zero-Party Data’s Role in B2B

Zero-Party Data’s Role in B2B By Thomas Stocking, Chief Information Security Officer There’s a new term floating around Marketing circles: zero-party data. What is it? Well, the concept is a bit murky. The distinction lies between a customer’s data that they supply for the purposes of doing business [...]

BETTER LEADS FOR