Lead Nurturing Archives • Page 2 of 2 • BlueWhale Research

29 06, 2022

Content Syndication for Lead Generation: What Matters More, the Content or the Conversation?

Content Syndication for Lead Generation: What Matters More, the Content or the Conversation? By Chris Isham, Co-Founder & Chief Revenue Officer When you think about designing a content syndication program, you might assume that it’s predicated on the content. What you use to entice prospective buyers matters, but [...]

13 12, 2021

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey By Chris Isham, Co-Founder and Chief Revenue Officer Marketers are creating a massive opportunity cost by neglecting to educate their sales teams. Sales and marketing alignment is key to business success, leading to significantly more closed deals and [...]

BETTER LEADS FOR