What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
Thank you for your interest in the B2B Marketer's Guide to Aligning with Sales! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about Sales-Marketing alignment? [...]
Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
Thank you for your interest in Rethinking Lead Generation: A New Approach for Sales and Marketing Teams! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
Are You Ready for 2025? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2025 gets underway, businesses must prepare for a more competitive environment, with rapidly [...]
Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]
Back to Basics: How to Reach Buyers with Lead Generation Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier [...]
How to Adapt your B2B Lead Generation Strategy for a Recession By Chris Isham, Co-Founder and Chief Revenue Officer As businesses are feeling the effects of the economic downturn and are preparing for the possibility of a recession, many marketers find themselves at the center of budgeting discussions. [...]