Accelerate your funnel with lead scoring for OUTREACH.

lead scoring to elevate leads from marketing nurture to sales follow up

Identify valuable leads who would otherwise get lost in marketing nurture.

lead scoring uses researching behaviors and title levels to elevate content syndication leads for follow up from the inside sales team

Our proprietary Enhanced Lead Scoring formula is based on both account and prospect level insights.

  • BOMBORA TOPIC COUNT based on the proportion of total topics where a lead is showing intent using Bombora Company Surge® data

  • TITLE LEVEL of buying committee members and how close they are to final decision makers

Our proprietary Enhanced Lead Scoring formula is based on both account and prospect level insights.

  • BOMBORA TOPIC COUNT based on the proportion of total topics where a lead is showing intent using Bombora Company Surge® data

  • TITLE LEVEL of buying committee members and how close they are to final decision makers

Get the full picture of leads for better follow-up and faster results.

Instead of nurturing in-market decision makers through multiple steps while they evaluate other solutions, identify which leads should be sent to your inside sales team for prioritized follow-up.

Would you want to miss out on a Director who’s actively researching your solution just because they didn’t open your email?

lead scoring thresholds based on account and prospect level insights

Instead of nurturing in-market decision makers through multiple steps while they evaluate other solutions, identify which leads should be sent to your inside sales team for prioritized follow-up.

Would you want to miss out on a Director who’s actively researching your solution just because they didn’t open your email?

Comparison of content syndication lead (that does not reach threshold for inside sales follow-up) with lead that is scored using Enhanced Lead Scoring and answered custom questions, is actively researching 50% of topics that indicate purchasing intent and has a Director level title.

  • Expedite delivery of in-market leads at priority accounts.

  • Arm your sales team with one simple and actionable score to quickly determine who to call next.

  • Drive rapid engagement with receptive prospects.

  • Decrease your nurture cycles.

  • Reduce average time to close.

  • See a faster return on your marketing spend.

Focus on making the most of your lead generation campaigns with the leads who will move through your pipeline faster.

Backed by analysis of lead behavior from over:

440K
leads generated annually

2K
annual campaigns

28MM
phone calls every year