21 10, 2025

Inside Look: Can Marketers Meet the Expectations of Their Next Customer?

Inside Look: Can Marketers Meet the Expectations of Their Next Customer? The Data-Driven Strategy to Reach & Engage Tech Buyers Get a behind-the-scenes look at how your demand generation marketing can leverage the insights from our recent Tech Buyer Preferences Survey. Discover the data-driven product strategy BlueWhale Research uses [...]

21 10, 2025

On-Demand: Can Marketers Meet the Expectations of Their Next Customer?

Inside Look: Can Marketers Meet the Expectations of Their Next Customer? Unable to watch the video? Click here. Resources See the full results from the Tech Buyer Preferences Survey: Proven Methods to Engage Tech Buyers Resource Center: Understanding and Engaging Tech Buyers [...]

22 09, 2025

B2B Marketer’s Guide to Demand Generation Strategy

B2B Marketer’s Guide to Demand Generation Strategy Integrating People, Process, and Performance for Success Start building a demand generation engine that delivers real revenue. This guide provides candid insights and practical strategies from B2B marketing leaders to align your team, optimize your processes, and drive predictable, high-quality growth. [...]

8 09, 2025

Measuring and Scaling Your Demand Generation Impact

Measuring and Scaling Your Demand Generation Impact This article is the third in our series exploring insights from interviews with B2B marketing leaders. In earlier discussions, we examined the importance of seamless sales-marketing alignment and the challenges of lead identification and quality in driving demand generation success. Together, these [...]

3 08, 2025

From Personas to Practice: What Marketing Leaders Reveal About Real-World Demand Generation

From Personas to Practice: What Marketing Leaders Reveal About Real-World Demand Generation In our previous analysis of the 2025 Tech Buyer Preferences Survey, we uncovered five distinct buyer personas shaping enterprise tech purchases. These personas, ranging from the forward-looking Innovative Leader to the metrics-driven Analytical Decision Maker, offer [...]

27 07, 2025

Evolution of B2B Tech Buyers’ Priorities from 2024 to 2025

Evolution of B2B Tech Buyers’ Priorities from 2024 to 2025 The world of B2B tech purchasing is in constant motion, yet anchored in a few unshakable truths. Both the 2024 and 2025 Tech Buyer Surveys revealed that trust, proof of value, and tailored messaging remain central to decision-making. [...]

23 06, 2025

Unlocking the Power of the Cost-Conscious Tech Buyer

Unlocking the Power of the Cost-Conscious Tech Buyer The 2025 Tech Buyers’ Preferences Survey revealed a powerful insight: among C-level technology buyers, the most dominant behavioral persona (at 40%) is the Cost-Conscious Buyer. These leaders aren’t simply cautious with budgets; they’re strategic decision-makers focused on extracting maximum value [...]

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