12 05, 2025

What Content Truly Engages Tech Buyers? A Data-Driven Breakdown

What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]

5 05, 2025

The Top Three Reasons Tech Buyers Are Researching Your Solutions

The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our 2025 Tech Buyer Preferences Survey reveals the top three reasons tech buyers are identifying leading [...]

14 04, 2025

Why ROI Matters Most to Tech Buyers

Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While other [...]

7 04, 2025

Checklist: Five Must-Know Factors That Drive Tech Buyer Research

Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]

7 04, 2025

Understanding the First Touch: What Captures a Tech Buyer’s Interest?

Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our 2025 Tech Buyer Preferences Survey reveals [...]

30 03, 2025

What Tech Buyers Want: Exploring Key Decision-Making Factors

What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]

18 02, 2025

Your Report: State of Demand Generation 2025

Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about high-impact demand generation strategies? [...]

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