What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most [...]
Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex and [...]
State of Demand Generation 2025: Insights and Trends Discover the key trends shaping demand generation in 2025. This report explores how AI, sales enablement, compliance, and full-funnel strategies are driving real revenue impact. Learn how to adapt, optimize, and stay ahead in an evolving marketing landscape. Get Your [...]
BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio [...]
In a Recession, Raise Your Lead Quality Standards When budgets are tight, lead quality matters more than ever. Your marketing pipeline will only be as good as the leads you put into your funnel, so it’s time to raise your lead generation standards. Low-Quality Leads Waste [...]
Managing Personal Information in the Age of GDPR By Thomas Stocking, Chief Information Security Officer It’s hard to be a data manager these days. The use of data for business over the last decade and a half has driven a huge explosion in advertising with targeted [...]
The Great Resignation vs. Demand Generation By Vincent Fontana, Vice President of Media Partnerships If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly impacted [...]
Zero-Party Data’s Role in B2B By Thomas Stocking, Chief Information Security Officer There’s a new term floating around Marketing circles: zero-party data. What is it? Well, the concept is a bit murky. The distinction lies between a customer’s data that they supply for the purposes of [...]