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Inside Look: Can Marketers Meet the Expectations of Their Next Customer?

The Data-Driven Strategy to Reach & Engage Tech Buyers

Get a behind-the-scenes look at how your demand generation marketing can leverage the insights from our recent Tech Buyer Preferences Survey. Discover the data-driven product strategy BlueWhale Research uses to align with modern tech buyer preferences, ensuring your brand is seen, understood, and effectively positioned against competitors. Learn how this data-backed approach to reaching your customers will transform your marketing strategy. You’ll learn:
  • Why buyers research new solutions and how to reach them early;
  • What decision makers prioritize during the buying cycle; and
  • How marketers can ensure their brand is seen by the entire buying committee.

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John Connell

Chief Product Officer

BlueWhale Research

Vanessa Castiglioni

Vice President of Product Operations

BlueWhale Research

Tom Mandell

Senior Director of Data Services

BlueWhale Research

Susanna Blauch

Director of Marketing

BlueWhale Research

Get the insights you need to transform market intelligence into actionable demand generation.

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August 19, 2026 2:41 pm
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