Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]
Sales Enablement Q&A with a Demand Generation Advisor Jordan Quinn, a BlueWhale Demand Generation Advisor, discusses how marketers can enable sales with their demand generation strategies. Why is it important for marketers to build sales enablement into their demand generation strategies? Building sales enablement into your demand generation [...]
Three New Approaches to Demand Generation That Will Impress Your CMO By Jordan Quinn, Demand Generation Advisor Are demand generation marketers self-sabotaging with unfocused strategies? Delivering as many leads as possible is not a strategy. It’s time to look beyond the surface of demand generation to understand how [...]
Four Ways to Improve the ROI of Your Lead Generation Programs Proving ROI is top-of-mind for many marketers, but are you also thinking about how to improve your ROI? Aligning your lead generation goals with business goals and honing in on ways to improve your return within those [...]