The Decision-Making Journey of a Tech Buyer The modern tech buyer is data-driven, cost-conscious, and reliant on social proof. Understanding the tech buyer journey is crucial to marketing to their top needs and motivations. See how tech buyers discover, evaluate, and ultimately select technology solutions. [...]
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The Importance of Trust in Demand Generation By James Oberhausen, Chief Executive Officer and Co-Founder, BlueWhale Research In today's B2B landscape, marketers are under immense pressure to drive demand at their organization, but often struggle with a lack of transparency, poor campaign performance, and not enough information from [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
Demand Generation Insights B2B Marketers Need to Know The way businesses approach demand generation is evolving. Success requires a strategic focus on measurable ROI, stronger sales and marketing alignment, AI-driven efficiency, and full-funnel engagement. This infographic explores key trends and actionable insights for optimizing your demand generation strategy. [...]
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