Resource Center: Understanding and Engaging Tech Buyers Actionable Insights for B2B Tech Marketers Gain strategic insights into the needs and preferences of today's technology buyers to craft effective messaging and campaigns. This comprehensive guide offers a collection of tools and insights to help you align your marketing strategy with what [...]
Using this Resource Center Resource Center: Understanding and Engaging Tech Buyers Marketing Insights to Engage Decision Makers Welcome to the ultimate Resource Center for Understanding and Engaging Tech Buyers, your strategic destination for understanding the needs and preferences of today’s technology buyers. This center contains [...]
The Role of Peer Recommendations in Tech Buyer Research Technology buyers today are more informed, connected, and cautious than ever before. With countless vendors competing for attention, buyers are seeking signals they can trust. Our 2025 Tech Buyer Preferences Survey reveals a striking insight: over 55 percent of tech [...]
Proven Methods to Engage Tech Buyers Insights from the 2025 Tech Buyer Preferences Survey Develop marketing strategies that truly resonate with and engage tech buyers. Discover how IT and finance leaders approach the complexities of identifying, evaluating, and investing in new technology. Enhance your B2B marketing impact by learning [...]
Thank you for your interest in the Proven Methods to Engage Tech Buyers! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about tech buyer preferences? [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
Thank you for your interest in the B2B Marketer's Guide to Aligning with Sales! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about Sales-Marketing alignment? [...]
Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]
Thank you for your interest in The Five Must-Know Factors That Drive Tech Buyer Research! ACCESS THE CHECKLIST NOW A copy of the checklist is also on its way to your inbox. Interested in learning more about reaching buyers [...]