Enhanced Lead Scoring for OUTREACH

Prioritize Your Valuable Leads

Accelerate your funnel by identifying valuable leads who would otherwise get lost in marketing nurture.

Content syndication leads start in Marketing Nurture, then consider Bombora Topic Count and Title Level, which elevates leads for Inside Sales Follow-Up.

Our proprietary Enhanced Lead Scoring formula is based on both account and prospect level insights.

  • BOMBORA TOPIC COUNT based on the proportion of total topics where a lead is showing intent using Bombora Company Surge® data

  • TITLE LEVEL of buying committee members and how close they are to final decision makers

Getting a full picture of a lead allows for better follow-up and drives faster results.

Instead of nurturing in-market decision makers through multiple steps while they evaluate other solutions, identify which leads should be sent to your inside sales team for prioritized follow-up. Would you want to miss out on a Director who’s actively researching your solution just because they didn’t open your email?

Comparison of content syndication lead (that does not reach threshold for inside sales follow-up) with lead that is scored using Enhanced Lead Scoring and answered custom questions, is actively researching 50% of topics that indicate purchasing intent and has a Director level title.
Funnel
  • Expedite delivery of in-market leads at priority accounts.

  • Arm your sales team with one simple and actionable score to quickly determine who to call next.

  • Drive rapid engagement with receptive prospects.

  • Decrease your nurture cycles.

  • Reduce average time to close.

  • See a faster return on your marketing spend.

Enhanced Lead Scoring is backed by extensive data analysis so that you can focus on making the most of your lead generation campaigns with the leads who will move through your pipeline faster.

Based on our evaluation of lead behavior from over:

400,000

leads generated annually

2,000

annual campaigns

28MM

phone calls every year

Find Your Most Valuable Leads