Enhanced Lead Scoring for ENGAGE

Prioritize Your Valuable Leads

Accelerate your funnel by identifying valuable leads who would otherwise get lost in marketing nurture.

Leads start in Marketing Nurture, then consider Lead Type + Bombora Topic Count + Title Level + Dial Attempts, which elevates leads for Inside Sales Follow-Up.

Our proprietary Enhanced Lead Scoring formula is based on both account and prospect level insights.

  • LEAD TYPE such as nurture ready, known pain points, install base, or purchase timeframe

  • BOMBORA TOPIC COUNT based on the proportion of total topics where a lead is showing intent using Bombora Company Surge® data

  • TITLE LEVEL of buying committee members and how close they are to final decision makers

  • DIAL ATTEMPTS to assess how likely a lead is to answer the phone

Getting a full picture of a lead allows for better follow-up and drives faster results.

Instead of nurturing in-market decision makers through multiple steps while they evaluate other solutions, identify which leads should be sent to your inside sales team for prioritized follow-up. Would you want to miss out on a Director who’s actively researching your solution and answers the phone just because they didn’t open your email?

Comparison of lead that agreed to receive content (that does not reach threshold for inside sales follow-up) with lead that is scored using Enhanced Lead Scoring and provided down-funnel information, actively is researching 50% of topics that indicate purchasing intent, has a Director level title, and answered the phone on the first dial attempt.
Funnel
  • Expedite delivery of in-market leads at priority accounts.

  • Arm your sales team with one simple and actionable score to quickly determine who to call next.

  • Drive rapid engagement with receptive prospects.

  • Decrease your nurture cycles.

  • Reduce average time to close.

  • See a faster return on your marketing spend.

Enhanced Lead Scoring is backed by extensive data analysis so that you can focus on making the most of your lead generation campaigns with the leads who will move through your pipeline faster.

Based on our evaluation of lead behavior from over:

400,000

leads generated annually

2,000

annual campaigns

28MM

phone calls every year

Find Your Most Valuable Leads