Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Are You Ready for 2025? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2025 gets underway, businesses must prepare for a more competitive environment, with rapidly [...]
Demand Generation: A Winning Marketing Strategy for 2025 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten, how do you make the most of your Marketing budget? By spending it on activities with the best return and those that will set you [...]
Prepare Your B2B Marketing Pipeline for 2025 B2B Marketers are forward-thinking, which is why most are already developing marketing plans to set themselves up for success in 2025. That also means you’ll start 2025 behind your competitors if you don’t establish a strong plan to generate leads and [...]
Building a Thriving Company Culture at BlueWhale by James Oberhausen, Chief Executive Officer Company culture is one of the most important drivers of business success, yet it's also one of the most misunderstood and neglected areas by many leaders. At BlueWhale, we have made cultivating a strong, positive [...]
BlueWhale Research Appoints New Chief Executive Officer Co-Founder steps into new role leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced the [...]
How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and [...]
How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers [...]
BlueWhale Research Achieves ISO 27001 and ISO 27701 Certifications for Information Security (ISMS) and Privacy Information Management (PIMS) Systems RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, announces its achievement of two internationally recognized standard [...]
BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio with the [...]