Are Your Case Studies Effective? How to Tailor Them for Maximum Impact Case studies are one of the most powerful tools in a B2B marketer’s arsenal. They offer social proof, highlight practical applications, and build trust with potential customers. However, not all case studies are created equal. Their [...]
How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]
The Role of Peer Recommendations in Tech Buyer Research Technology buyers today are more informed, connected, and cautious than ever before. With countless vendors competing for attention, buyers are seeking signals they can trust. Our 2025 Tech Buyer Preferences Survey reveals a striking insight: over 55 percent of tech [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our 2025 Tech Buyer Preferences Survey reveals the top three reasons tech buyers are identifying leading [...]
Why Tech Buyers Are Tired of Generic Marketing: First-Party Insights from Decision Makers Modern B2B tech buyers are sending a clear message: generic marketing is not good enough. As buying committees grow more diverse and strategic goals evolve, technology decision makers are raising the bar for what makes a [...]
Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While other [...]
Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our 2025 Tech Buyer Preferences Survey reveals [...]
What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]
The Importance of Trust in Demand Generation By James Oberhausen, Chief Executive Officer and Co-Founder, BlueWhale Research In today's B2B landscape, marketers are under immense pressure to drive demand at their organization, but often struggle with a lack of transparency, poor campaign performance, and not enough information from [...]