Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our 2025 Tech Buyer Preferences Survey reveals [...]
What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]
The Importance of Trust in Demand Generation By James Oberhausen, Chief Executive Officer and Co-Founder, BlueWhale Research In today's B2B landscape, marketers are under immense pressure to drive demand at their organization, but often struggle with a lack of transparency, poor campaign performance, and not enough information from [...]
What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B tech [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
The Role of AI in Demand Generation: Just Hype or an Industry Disruptor? Artificial intelligence (AI) and predictive analytics have become indispensable in demand generation, allowing marketers to analyze vast amounts of data, predict customer behaviors, and identify high-value prospects. AI-driven tools help businesses optimize lead scoring, automate segmentation, [...]
The Future of Demand Generation: Full-Funnel Success in 2025 Over the past few years, demand generation has evolved significantly. While the fundamentals remain essential, macroeconomic conditions have forced businesses to refine their strategies. The pandemic accelerated digital-first marketing and increased demand generation through online channels like content syndication, [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Are You Ready for 2025? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2025 gets underway, businesses must prepare for a more competitive environment, with rapidly [...]
Demand Generation: A Winning Marketing Strategy for 2025 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten, how do you make the most of your Marketing budget? By spending it on activities with the best return and those that will set you [...]