How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and [...]

How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers [...]

BlueWhale Research Achieves ISO 27001 and ISO 27701 Certifications for Information Security (ISMS) and Privacy Information Management (PIMS) Systems RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, announces its achievement of two internationally recognized standard certifications [...]

BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio with the [...]

Key Steps to Building a Successful Demand Generation Strategy Crafting a successful B2B demand generation strategy is key to building a sustainable and scalable revenue model. In this guide, we'll explore the steps that are essential to creating and implementing your demand generation strategy. From collaborative goal-setting with [...]

BlueWhale Research Announces New Executive Hires RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced growth in its senior leadership team with the strategic appointment of two industry veterans, effective immediately. These new additions [...]

What Demand Generation Trends Mean for B2B Marketers We surveyed hundreds of B2B Technology marketers to understand how they approach their demand generation strategies. The 2023 B2B Technology Demand Generation Trends Report uncovered the top priorities for Marketing and Sales, and how the two teams must work together for [...]

How Great Product Marketing and Market Research Create Sales-Marketing Alignment To impact the bottom of your funnel, you have to start before prospects ever reach the top. Effective targeting and positioning – key to aligning your Sales and Marketing team – are determined by upstream product marketing efforts [...]

Sales Development Guide to Reaching the Right Prospects and Uncovering Their Pain Points By Davis Tull, Director of Sales Development Sales development teams spend a lot of time trying to catch a prospect’s attention – but are you devoting as much effort to keeping their attention? To be effective in [...]

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]