28 09, 2023

BlueWhale Research Announces New Executive Hires

2023-09-28T08:37:14-05:00September 28, 2023|

BlueWhale Research Announces New Executive Hires RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced growth in its senior leadership team with the strategic appointment of two industry veterans, effective immediately. These new additions [...]

14 09, 2023

What Demand Generation Trends Mean for B2B Marketers

2023-09-21T10:52:47-05:00September 14, 2023|

What Demand Generation Trends Mean for B2B Marketers We surveyed hundreds of B2B Technology marketers to understand how they approach their demand generation strategies. The 2023 B2B Technology Demand Generation Trends Report uncovered the top priorities for Marketing and Sales, and how the two teams must work together for [...]

21 08, 2023

How Great Product Marketing and Market Research Create Sales-Marketing Alignment

2023-08-21T12:42:36-05:00August 21, 2023|

How Great Product Marketing and Market Research Create Sales-Marketing Alignment To impact the bottom of your funnel, you have to start before prospects ever reach the top. Effective targeting and positioning – key to aligning your Sales and Marketing team – are determined by upstream product marketing efforts [...]

26 07, 2023

Reaching the Right Prospects and Uncovering Their Pain Points

2023-07-26T08:05:00-05:00July 26, 2023|

Sales Development Guide to Reaching the Right Prospects and Uncovering Their Pain Points By Davis Tull, Director of Sales Development Sales development teams spend a lot of time trying to catch a prospect’s attention – but are you devoting as much effort to keeping their attention? To be effective in [...]

13 07, 2023

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity?

2023-07-13T14:58:26-05:00July 13, 2023|

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]

21 06, 2023

How to Reach Buyers with Lead Generation

2023-06-21T11:29:16-05:00June 21, 2023|

Back to Basics: How to Reach Buyers with Lead Generation Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier [...]

21 06, 2023

The Impact of MarTech Stacks on Lead Generation

2023-06-21T16:39:07-05:00June 21, 2023|

Too Much Tech, Too Little ROI: The Impact of MarTech on Lead Generation Marketing has become tech-heavy, and demand generation is no exception. In BlueWhale Research’s 2023 B2B Technology Demand Generation Trend Report, the majority (57.8%) of the 200 B2B Tech Marketers surveyed are managing between two and [...]

17 05, 2023

Marketers Aren’t Involving Sales in Demand Generation

2023-05-17T09:50:23-05:00May 17, 2023|

Marketers Aren’t Involving Sales Teams in Demand Generation – and It’s Costing Both Teams Opportunities In a survey of over 200 marketers in B2B technology industries, BlueWhale Research uncovered an expensive mistake most organizations are making: a missed opportunity for effective demand generation. Over half (58.1%) of Sales [...]

7 04, 2023

Top Marketing Priorities When Evaluating Lead Generation Providers

2023-05-16T15:16:23-05:00April 7, 2023|

Marketers’ Top Priorities When Evaluating Lead Generation Providers An analysis of marketers’ demand generation priorities in the 2023 B2B Technology Demand Generation Trend Report reveals that lead quality reigns supreme. BlueWhale Research conducted a SURVEY campaign to gather research insights from over 200 B2B marketers in the Technology, [...]

28 02, 2023

Demand Generation: A Winning Marketing Strategy for 2023

2023-04-07T12:47:20-05:00February 28, 2023|

Demand Generation: A Winning Marketing Strategy for 2023 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten in 2023, how do you make the most of your Marketing budget? By spending it on activities with the best return and those that [...]

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