Thinking Outside Traditional ABM: Why Your Target Account List Should Start With Intent By Tom Mandell, Senior Director of Data Services If you’re not leveraging intent data to build your target account lists, you’re not seeing the forest for the trees. Targeting organizations who [...]
Managing Personal Information in the Age of GDPR By Thomas Stocking, Director of Data Security It’s hard to be a data manager these days. The use of data for business over the last decade and a half has driven a huge explosion in advertising [...]
The Great Resignation vs. Demand Gen By Vincent Fontana, Vice President of Media Partnerships If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly [...]