23 05, 2024

BlueWhale Research Appoints New Chief Executive Officer

2024-05-23T08:47:46-05:00May 23, 2024|

BlueWhale Research Appoints New Chief Executive Officer Co-Founder steps into new role leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced the [...]

27 03, 2024

How CIOs and CISOs Evaluate Solution Providers

2024-05-20T17:05:04-05:00March 27, 2024|

How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and Chief [...]

22 02, 2024

How to Deliver Value Before Meeting with IT Decision Makers

2024-05-20T17:03:47-05:00February 22, 2024|

How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers find [...]

21 02, 2024

BlueWhale Research Achieves ISO 27001 and ISO 27701 Certifications for Information Security (ISMS) and Privacy Information Management (PIMS) Systems

2024-02-21T10:33:43-06:00February 21, 2024|

BlueWhale Research Achieves ISO 27001 and ISO 27701 Certifications for Information Security (ISMS) and Privacy Information Management (PIMS) Systems RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, announces its achievement of two internationally recognized standard certifications [...]

30 01, 2024

BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision

2024-01-30T12:19:41-06:00January 30, 2024|

BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio with the [...]

21 12, 2023

Key Steps to Building a Successful Demand Generation Strategy

2023-12-21T10:11:21-06:00December 21, 2023|

Key Steps to Building a Successful Demand Generation Strategy Crafting a successful B2B demand generation strategy is key to building a sustainable and scalable revenue model. In this guide, we'll explore the steps that are essential to creating and implementing your demand generation strategy. From collaborative goal-setting with [...]

28 09, 2023

BlueWhale Research Announces New Executive Hires

2023-09-28T08:37:14-05:00September 28, 2023|

BlueWhale Research Announces New Executive Hires RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced growth in its senior leadership team with the strategic appointment of two industry veterans, effective immediately. These new additions [...]

14 09, 2023

What Demand Generation Trends Mean for B2B Marketers

2023-09-21T10:52:47-05:00September 14, 2023|

What Demand Generation Trends Mean for B2B Marketers We surveyed hundreds of B2B Technology marketers to understand how they approach their demand generation strategies. The 2023 B2B Technology Demand Generation Trends Report uncovered the top priorities for Marketing and Sales, and how the two teams must work together for [...]

21 08, 2023

How Great Product Marketing and Market Research Create Sales-Marketing Alignment

2023-08-21T12:42:36-05:00August 21, 2023|

How Great Product Marketing and Market Research Create Sales-Marketing Alignment To impact the bottom of your funnel, you have to start before prospects ever reach the top. Effective targeting and positioning – key to aligning your Sales and Marketing team – are determined by upstream product marketing efforts [...]

26 07, 2023

Reaching the Right Prospects and Uncovering Their Pain Points

2023-07-26T08:05:00-05:00July 26, 2023|

Sales Development Guide to Reaching the Right Prospects and Uncovering Their Pain Points By Davis Tull, Director of Sales Development Sales development teams spend a lot of time trying to catch a prospect’s attention – but are you devoting as much effort to keeping their attention? To be effective in [...]

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