What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B tech [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
Demand Generation Insights B2B Marketers Need to Know The way businesses approach demand generation is evolving. Success requires a strategic focus on measurable ROI, stronger sales and marketing alignment, AI-driven efficiency, and full-funnel engagement. This infographic explores key trends and actionable insights for optimizing your demand generation strategy. [...]
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The Role of AI in Demand Generation: Just Hype or an Industry Disruptor? Artificial intelligence (AI) and predictive analytics have become indispensable in demand generation, allowing marketers to analyze vast amounts of data, predict customer behaviors, and identify high-value prospects. AI-driven tools help businesses optimize lead scoring, automate segmentation, [...]
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