Thank you for your interest in the B2B Marketer's Guide to Tech Buyer Personas! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about tech buyer preferences? [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our 2025 Tech Buyer Preferences Survey reveals the top three reasons tech buyers are identifying leading [...]
Why Tech Buyers Are Tired of Generic Marketing: First-Party Insights from Decision Makers Modern B2B tech buyers are sending a clear message: generic marketing is not good enough. As buying committees grow more diverse and strategic goals evolve, technology decision makers are raising the bar for what makes a [...]
B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
Thank you for your interest in the B2B Marketer's Guide to Aligning with Sales! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about Sales-Marketing alignment? [...]
Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While other [...]
Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]
Thank you for your interest in The Five Must-Know Factors That Drive Tech Buyer Research! ACCESS THE CHECKLIST NOW A copy of the checklist is also on its way to your inbox. Interested in learning more about reaching buyers [...]
Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our 2025 Tech Buyer Preferences Survey reveals [...]