Thank you for your interest in Content Strategies to Engage Buyers! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Interested in learning more about buyer engagement? Proven Methods to Engage [...]
The Long-Game Buyer: Inside the Mind of the Strategic Planner Persona The 2025 Tech Buyer Persona SeriesThis article marks the final installment in our deep dive series exploring the five key B2B tech buyer personas revealed in the 2025 Tech Buyer Preferences Survey. Throughout this series, we’ve uncovered the [...]
Why Trust Wins: Understanding the Relationship-Driven Influencer Buyer Persona About the Tech Buyer Persona Series This article is part of an ongoing series based on the 2025 Tech Buyer Preferences Survey. The series uncovers critical insights into how B2B technology buyers think, act, and decide, helping sales [...]
Innovative Leaders: The Visionary Persona Driving Transformation in B2B Buying Decisions Tech buyers aren’t just looking to solve today's problems, they’re already thinking about tomorrow’s opportunities. Among the five distinct buyer personas uncovered in the 2025 Tech Buyer Preferences Survey, one stands out for their drive to reshape [...]
Unlocking the Power of the Cost-Conscious Tech Buyer The 2025 Tech Buyers’ Preferences Survey revealed a powerful insight: among C-level technology buyers, the most dominant behavioral persona (at 40%) is the Cost-Conscious Buyer. These leaders aren’t simply cautious with budgets; they’re strategic decision-makers focused on extracting maximum value [...]
Signaling Continued Success, BlueWhale Research Announces New Chief Growth and Revenue Officers to Expand Its Leadership Team Co-Founder and industry veteran step into new roles leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative [...]
Are Your Case Studies Effective? How to Tailor Them for Maximum Impact Case studies are one of the most powerful tools in a B2B marketer’s arsenal. They offer social proof, highlight practical applications, and build trust with potential customers. However, not all case studies are created equal. Their [...]
How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]
Resource Center: Understanding and Engaging Tech Buyers Actionable Insights for B2B Tech Marketers Gain strategic insights into the needs and preferences of today's technology buyers to craft effective messaging and campaigns. This comprehensive guide offers a collection of tools and insights to help you align your marketing strategy with what [...]
Using this Resource Center Resource Center: Understanding and Engaging Tech Buyers Marketing Insights to Engage Decision Makers Welcome to the ultimate Resource Center for Understanding and Engaging Tech Buyers, your strategic destination for understanding the needs and preferences of today’s technology buyers. This center contains [...]