The Decision-Making Journey of a Tech Buyer The modern tech buyer is data-driven, cost-conscious, and reliant on social proof. Understanding the tech buyer journey is crucial to marketing to their top needs and motivations. See how tech buyers discover, evaluate, and ultimately select technology solutions. Get [...]
Thank you for your interest in The Decision-Making Journey of a Tech Buyer! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex [...]
The Importance of Trust in Demand Generation By James Oberhausen, Chief Executive Officer and Co-Founder, BlueWhale Research In today's B2B landscape, marketers are under immense pressure to drive demand at their organization, but often struggle with a lack of transparency, poor campaign performance, and [...]
What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
Thank you for your interest in the B2B Marketer’s Guide to Full-Funnel Demand Generation Success! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes [...]
Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
Thank you for your interest in Rethinking Lead Generation: A New Approach for Sales and Marketing Teams! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to [...]
Demand Generation Insights B2B Marketers Need to Know The way businesses approach demand generation is evolving. Success requires a strategic focus on measurable ROI, stronger sales and marketing alignment, AI-driven efficiency, and full-funnel engagement. This infographic explores key trends and actionable insights for optimizing your demand generation strategy. [...]