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So far BlueWhale Research has created 91 blog entries.
2 06, 2025

How to Engage Analytical Decision Makers in the Tech Buying Cycle

How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]

27 05, 2025

Resource Center: Understanding and Engaging Tech Buyers

Resource Center: Understanding and Engaging Tech Buyers Actionable Insights for B2B Tech Marketers Gain strategic insights into the needs and preferences of today's technology buyers to craft effective messaging and campaigns. This comprehensive guide offers a collection of tools and insights to help you align your marketing strategy with what [...]

20 05, 2025

Resource Center: Understanding and Engaging Tech Buyers

Using this Resource Center Resource Center: Understanding and Engaging Tech Buyers Marketing Insights to Engage Decision Makers Welcome to the ultimate Resource Center for Understanding and Engaging Tech Buyers, your strategic destination for understanding the needs and preferences of today’s technology buyers. This center contains [...]

19 05, 2025

The Role of Peer Recommendations in Tech Buyer Research

The Role of Peer Recommendations in Tech Buyer Research Technology buyers today are more informed, connected, and cautious than ever before. With countless vendors competing for attention, buyers are seeking signals they can trust. Our 2025 Tech Buyer Preferences Survey reveals a striking insight: over 55 percent of tech [...]

19 05, 2025

Proven Methods to Engage Tech Buyers

Proven Methods to Engage Tech Buyers Insights from the 2025 Tech Buyer Preferences Survey Develop marketing strategies that truly resonate with and engage tech buyers. Discover how IT and finance leaders approach the complexities of identifying, evaluating, and investing in new technology. Enhance your B2B marketing impact by learning [...]

19 05, 2025

Your Report: Proven Methods to Engage Tech Buyers

Thank you for your interest in the Proven Methods to Engage Tech Buyers! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about tech buyer preferences? [...]

12 05, 2025

B2B Marketer’s Guide to Tech Buyer Personas

B2B Marketer's Guide to Tech Buyer Personas A Strategic Lens on Senior Decision Makers Refine your tech marketing strategy by understanding who your buyers are within their organizations and how their seniority level influences their decisions. The insights in this guide will enable you to tailor your approaches [...]

12 05, 2025

Your Guide: B2B Marketer’s Guide to Tech Buyer Personas

Thank you for your interest in the B2B Marketer's Guide to Tech Buyer Personas! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about tech buyer preferences? [...]

12 05, 2025

What Content Truly Engages Tech Buyers? A Data-Driven Breakdown

What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]

5 05, 2025

The Top Three Reasons Tech Buyers Are Researching Your Solutions

The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our 2025 Tech Buyer Preferences Survey reveals the top three reasons tech buyers are identifying leading [...]

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