Thank you for your interest in The Decision-Making Journey of a Tech Buyer! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Interested in learning more about reaching buyers with demand [...]
What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B tech [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Thank you for your interest in the IT Buyers’ Marketing Preferences Survey! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about the latest in tech buyer [...]
2024 IT Buyers’ Marketing Preferences Survey Discover effective marketing tactics for reaching IT decision makers. Get the Report Download the eBook to learn more about: The future of IT investments IT decision makers’ key considerations [...]
How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and [...]
How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers [...]
Thank you for your interest in the B2B Tech Demand Generation Trend Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about the latest in B2B [...]
2023 B2B Tech Demand Generation Trend Report Discover how demand generation marketers in the B2B Technology sector are approaching their strategies and what they’re prioritizing now. Get the Report Download the eBook to learn more about: [...]