State of Demand Generation 2025: Insights and Trends Discover the key trends shaping demand generation in 2025. This report explores how AI, sales enablement, compliance, and full-funnel strategies are driving real revenue impact. Learn how to adapt, optimize, and stay ahead in an evolving marketing landscape. [...]
The Future of Demand Generation: Full-Funnel Success in 2025 Over the past few years, demand generation has evolved significantly. While the fundamentals remain essential, macroeconomic conditions have forced businesses to refine their strategies. The pandemic accelerated digital-first marketing and increased demand generation through online channels like content syndication, [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Six Ways To Reach Stakeholders When They’re Ready To Act In today’s crowded tech landscape, standing out and reaching key decision-makers is tougher than ever. It’s no longer just about generating demand, it’s about influencing every member of the buying committee, each with their own priorities. So, how [...]
Key Steps to Building a Successful Demand Generation Strategy Crafting a successful B2B demand generation strategy is key to building a sustainable and scalable revenue model. In this guide, we'll explore the steps that are essential to creating and implementing your demand generation strategy. From collaborative goal-setting with [...]
What Demand Generation Trends Mean for B2B Marketers We surveyed hundreds of B2B Technology marketers to understand how they approach their demand generation strategies. The 2023 B2B Technology Demand Generation Trends Report uncovered the top priorities for Marketing and Sales, and how the two teams must work together [...]
B2B Technology Demand Generation Trends Webinar Resources Demand Generation Trends Report eBook Demand Generation Trends Snapshot Infographic Learn more about SURVEY market research B2B Demand Generation that gets you closer to the close Connect with BlueWhale Danielle Azzara Chief [...]
B2B Tech Demand Generation Trends Webinar BlueWhale Research surveyed hundreds of B2B Technology marketers on their demand generation strategies. Hear from two marketing leaders about how the trends uncovered in the B2B Technology Demand Generation Trends Report affect marketers’ priorities and how you can use these insights. You’ll [...]
How Great Product Marketing and Market Research Create Sales-Marketing Alignment To impact the bottom of your funnel, you have to start before prospects ever reach the top. Effective targeting and positioning – key to aligning your Sales and Marketing team – are determined by upstream product marketing efforts [...]
Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as seen in the 2023 [...]