B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
Thank you for your interest in the B2B Marketer's Guide to Aligning with Sales! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more [...]
Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]
Thank you for your interest in The Five Must-Know Factors That Drive Tech Buyer Research! ACCESS THE CHECKLIST NOW A copy of the checklist is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes [...]
Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our most recent survey on tech [...]
What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
Thank you for your interest in the B2B Marketer’s Guide to Full-Funnel Demand Generation Success! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes [...]
Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
Thank you for your interest in Rethinking Lead Generation: A New Approach for Sales and Marketing Teams! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As [...]