7 04, 2025

Understanding the First Touch: What Captures a Tech Buyer’s Interest?

Understanding the First Touch: What Captures a Tech Buyer's Interest? In B2B tech marketing, the first interaction between a buyer and a brand is critical. A strong initial touchpoint can spark interest, while an ineffective one can result in a lost opportunity. Our 2025 Tech Buyer Preferences Survey reveals [...]

30 03, 2025

What Tech Buyers Want: Exploring Key Decision-Making Factors

What Tech Buyers Want: Exploring Key Decision-Making Factors Understanding the decision-making processes of technology buyers is crucial for marketers to succeed in today's competitive marketplace. This knowledge allows vendors to anticipate buyer needs, tailor their offerings accordingly, and ultimately enhance the buyer's experience. By aligning their strategies with [...]

18 02, 2025

Your Report: State of Demand Generation 2025

Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about high-impact demand generation strategies? [...]

18 02, 2025

State of Demand Generation 2025 Report

State of Demand Generation 2025: Insights and Trends Discover the key trends shaping demand generation in 2025. This report explores how AI, sales enablement, compliance, and full-funnel strategies are driving real revenue impact. Learn how to adapt, optimize, and stay ahead in an evolving marketing landscape. [...]

30 01, 2024

BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision

BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio with the [...]

23 11, 2022

Raise Your Lead Quality Standards In a Recession

In a Recession, Raise Your Lead Quality Standards When budgets are tight, lead quality matters more than ever. Your marketing pipeline will only be as good as the leads you put into your funnel, so it’s time to raise your lead generation standards. Low-Quality Leads Waste Your Time [...]

7 04, 2022

Managing Personal Information in the Age of GDPR

Managing Personal Information in the Age of GDPR By Thomas Stocking, Chief Information Security Officer It’s hard to be a data manager these days. The use of data for business over the last decade and a half has driven a huge explosion in advertising with targeted ads and [...]

14 03, 2022

The Great Resignation vs. Demand Gen

The Great Resignation vs. Demand Generation By Vincent Fontana, Vice President of Media Partnerships If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly impacted companies who [...]

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