The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our most recent survey reveals the top three reasons tech buyers are identifying leading solutions, [...]
Why Tech Buyers Are Tired of Generic Marketing: First-Party Insights from Decision Makers Modern B2B tech buyers are sending a clear message: generic marketing is not good enough. As buying committees grow more diverse and strategic goals evolve, technology decision makers are raising the bar for what makes [...]
Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While [...]
Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]
Thank you for your interest in The Five Must-Know Factors That Drive Tech Buyer Research! ACCESS THE CHECKLIST NOW A copy of the checklist is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes [...]
Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
Thank you for your interest in Rethinking Lead Generation: A New Approach for Sales and Marketing Teams! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
BlueWhale Research Launches Digital Programmatic Display and Social Audience Solution to Enable B2B Advertisers to Target with Precision RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced expansion in its product portfolio with the [...]
Key Steps to Building a Successful Demand Generation Strategy Crafting a successful B2B demand generation strategy is key to building a sustainable and scalable revenue model. In this guide, we'll explore the steps that are essential to creating and implementing your demand generation strategy. From collaborative goal-setting with [...]