How Intent Data Improves Your B2B Marketing Performance Introduction to Intent Data in B2B Marketing B2B intent data has revolutionized how marketers attract and connect with potential customers. By understanding customer intent, companies can go beyond guesswork. They can focus on what truly matters: engaging the right buyers at [...]
Inside Look: How Buyer Research and Data Drive Demand Generation We Went Behind the Scenes with BlueWhale’s Experts At BlueWhale Research, we believe transparency drives innovation. That’s why we hosted a behind-the-scenes conversation to unpack the findings from our latest Tech Buyer Preferences Survey and to reveal [...]
Inside Look: Can Marketers Meet the Expectations of Their Next Customer? The Data-Driven Strategy to Reach & Engage Tech Buyers Get a behind-the-scenes look at how your demand generation marketing can leverage the insights from our recent Tech Buyer Preferences Survey. Discover the data-driven product strategy BlueWhale Research [...]
Inside Look: Can Marketers Meet the Expectations of Their Next Customer? Unable to watch the video? Click here. Resources See the full results from the Tech Buyer Preferences Survey: Proven Methods to Engage Tech Buyers Resource Center: Understanding and Engaging Tech Buyers [...]
How to Connect and Engage with Your Ideal Customers through B2B Demand Generation Marketing The Power of Demand Generation in B2B MarketingIn a world where B2B buyers are flooded with options, the ability to connect and engage with the right decision makers is what sets successful businesses apart. Modern B2B [...]
How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]
The Top Three Reasons Tech Buyers Are Researching Your Solutions You want your business to be the “go-to” solution, but how do B2B decision makers actually find and choose the products they trust? Our 2025 Tech Buyer Preferences Survey reveals the top three reasons tech buyers are identifying leading [...]
Why Tech Buyers Are Tired of Generic Marketing: First-Party Insights from Decision Makers Modern B2B tech buyers are sending a clear message: generic marketing is not good enough. As buying committees grow more diverse and strategic goals evolve, technology decision makers are raising the bar for what makes a [...]
Why ROI Matters Most to Tech Buyers Return on Investment (ROI) is the most critical factor influencing tech buyers when evaluating new solutions. Given the often substantial costs associated with technology adoption, decision makers seek clear evidence that their investments will yield tangible financial and operational benefits. While other [...]
Checklist: Five Must-Know Factors That Drive Tech Buyer Research What are the key drivers that compel buyers to research and invest in new technology solutions? Understanding these factors is crucial for marketers to better identify buyer needs and tailor their strategies. This checklist reveals crucial insights into buyer [...]