An intent score is a numerical measure of how strong a company’s or user’s intent signals are. Higher scores indicate more active research and greater buying readiness. Scores are used for prioritization, routing, and segmentation.
Intent scores prioritize accounts based on likelihood to buy, improving focus and timing.
Allowing Sales to prioritize their outreach by calling the accounts with the highest intent scores first.
BlueWhale uses intent scores to prioritize high-interest accounts for marketing outreach and trigger timely engagement.
It quantifies buying interest based on behavior patterns. Higher scores indicate increased research on that specific intent topic.
Using historical conversion and opportunity data.
They are used to prioritize accounts, trigger sales outreach, and segment audiences based on level of buying readiness.
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