Resource Center: Understanding and Engaging Tech Buyers Actionable Insights for B2B Tech Marketers Gain strategic insights into the needs and preferences of today's technology buyers to craft effective messaging and campaigns. This comprehensive guide offers a collection of tools and insights to help you align your marketing strategy with what [...]
Using this Resource Center Resource Center: Understanding and Engaging Tech Buyers Marketing Insights to Engage Decision Makers Welcome to the ultimate Resource Center for Understanding and Engaging Tech Buyers, your strategic destination for understanding the needs and preferences of today’s technology buyers. This center contains [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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Demand Generation Insights B2B Marketers Need to Know The way businesses approach demand generation is evolving. Success requires a strategic focus on measurable ROI, stronger sales and marketing alignment, AI-driven efficiency, and full-funnel engagement. This infographic explores key trends and actionable insights for optimizing your demand generation strategy. [...]
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Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about high-impact demand generation strategies? [...]