Are Your Case Studies Effective? How to Tailor Them for Maximum Impact Case studies are one of the most powerful tools in a B2B marketer’s arsenal. They offer social proof, highlight practical applications, and build trust with potential customers. However, not all case studies are created equal. Their [...]
How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]
The Role of Peer Recommendations in Tech Buyer Research Technology buyers today are more informed, connected, and cautious than ever before. With countless vendors competing for attention, buyers are seeking signals they can trust. Our 2025 Tech Buyer Preferences Survey reveals a striking insight: over 55 percent of tech [...]
B2B Marketer's Guide to Tech Buyer Personas A Strategic Lens on Senior Decision Makers Refine your tech marketing strategy by understanding who your buyers are within their organizations and how their seniority level influences their decisions. The insights in this guide will enable you to tailor your approaches [...]
Thank you for your interest in the B2B Marketer's Guide to Tech Buyer Personas! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about tech buyer preferences? [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]
Are You Ready for 2025? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2025 gets underway, businesses must prepare for a more competitive environment, with rapidly [...]
How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers [...]
Content Syndication for Lead Generation: What Matters More, the Content or the Conversation? By Chris Isham, Co-Founder & Chief Revenue Officer When you think about designing a content syndication program, you might assume that it’s predicated on the content. What you use to entice prospective buyers matters, but [...]
Humanize Your Brand: Embrace Creativity By Vincent Fontana, Vice President of Media Partnerships Today’s B2B Marketers have an endless array of analytics tools that provide data-driven insights and inform what works. However, lost in the need to understand what leads to conversion is the one thing that can [...]