Proven Methods to Engage Tech Buyers Insights from the 2025 Tech Buyer Preferences Survey Develop marketing strategies that truly resonate with and engage tech buyers. Discover how IT and finance leaders approach the complexities of identifying, evaluating, and investing in new technology. Enhance your B2B marketing impact by learning [...]
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B2B Marketer's Guide to Tech Buyer Personas A Strategic Lens on Senior Decision Makers Refine your tech marketing strategy by understanding who your buyers are within their organizations and how their seniority level influences their decisions. The insights in this guide will enable you to tailor your approaches [...]
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B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
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B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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