B2B Marketer's Guide to Tech Buyer Personas A Strategic Lens on Senior Decision Makers Refine your tech marketing strategy by understanding who your buyers are within their organizations and how their seniority level influences their decisions. The insights in this guide will enable you to tailor your approaches [...]
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B2B Marketer's Guide to Aligning with Sales Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align [...]
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B2B Marketer’s Guide to Full-Funnel Demand Generation Success Demand generation has evolved into a fully integrated, revenue-driven strategy. Marketers must prioritize lead quality, personalize engagement, and align with sales to drive pipeline and stay ahead of the competition. This guide will show you how to build lasting relationships [...]
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Rethinking Lead Generation: A New Approach for Sales and Marketing Teams Are your sales and marketing teams misaligned? This guide offers a fresh perspective on how to transform your approach to lead generation and drive revenue growth. Learn when to outsource lead generation, how to prioritize and route [...]
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Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Interested in learning more about high-impact demand generation strategies? [...]
State of Demand Generation 2025: Insights and Trends Discover the key trends shaping demand generation in 2025. This report explores how AI, sales enablement, compliance, and full-funnel strategies are driving real revenue impact. Learn how to adapt, optimize, and stay ahead in an evolving marketing landscape. [...]