What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B tech [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
The Role of AI in Demand Generation: Just Hype or an Industry Disruptor? Artificial intelligence (AI) and predictive analytics have become indispensable in demand generation, allowing marketers to analyze vast amounts of data, predict customer behaviors, and identify high-value prospects. AI-driven tools help businesses optimize lead scoring, automate segmentation, [...]
The Future of Demand Generation: Full-Funnel Success in 2026 Over the past few years, demand generation has evolved significantly. While the fundamentals remain essential, macroeconomic conditions have forced businesses to refine their strategies. The pandemic accelerated digital-first marketing and increased demand generation through online channels like content syndication, virtual [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Are You Ready for 2026? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2026 gets underway, businesses must prepare for a more competitive environment, with rapidly changing consumer [...]
Building a Thriving Company Culture at BlueWhale by James Oberhausen, Chief Executive Officer Company culture is one of the most important drivers of business success, yet it's also one of the most misunderstood and neglected areas by many leaders. At BlueWhale, we have made cultivating a strong, positive [...]
BlueWhale Research Appoints New Chief Executive Officer Co-Founder steps into new role leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced the [...]
How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief Information Officers and [...]
How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the resources IT buyers [...]