What Drives Buyers to Research New Solutions? Key Insights for B2B Technology Marketers Companies don’t just adopt new technology for the sake of innovation. They research new solutions when they have a specific problem to solve or a business objective to achieve. Our most recent survey on B2B tech [...]
Reframing Marketing's Partnership with Inside Sales for Stronger Sales-Marketing Alignment Sales-marketing alignment is no longer optional, it's a necessity for companies looking to optimize demand generation and revenue growth. While marketing is responsible for bringing leads into the funnel, it is sales’ job to convert leads into closed [...]
The Role of AI in Demand Generation: Just Hype or an Industry Disruptor? Artificial intelligence (AI) and predictive analytics have become indispensable in demand generation, allowing marketers to analyze vast amounts of data, predict customer behaviors, and identify high-value prospects. AI-driven tools help businesses optimize lead scoring, automate segmentation, [...]
The Future of Demand Generation: Full-Funnel Success in 2025 Over the past few years, demand generation has evolved significantly. While the fundamentals remain essential, macroeconomic conditions have forced businesses to refine their strategies. The pandemic accelerated digital-first marketing and increased demand generation through online channels like content syndication, [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
Are You Ready for 2025? A Demand Generation Readiness Test Demand generation is the backbone of modern marketing, connecting your brand with potential customers and guiding them through the journey from awareness to conversion. As 2025 gets underway, businesses must prepare for a more competitive environment, with rapidly [...]
Demand Generation: A Winning Marketing Strategy for 2025 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten, how do you make the most of your Marketing budget? By spending it on activities with the best return and those that will set you [...]
Prepare Your B2B Marketing Pipeline for 2025 B2B Marketers are forward-thinking, which is why most are already developing marketing plans to set themselves up for success in 2025. That also means you’ll start 2025 behind your competitors if you don’t establish a strong plan to generate leads and [...]
Building a Thriving Company Culture at BlueWhale by James Oberhausen, Chief Executive Officer Company culture is one of the most important drivers of business success, yet it's also one of the most misunderstood and neglected areas by many leaders. At BlueWhale, we have made cultivating a strong, positive [...]
BlueWhale Research Appoints New Chief Executive Officer Co-Founder steps into new role leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today announced the [...]