Evolution of B2B Tech Buyers’ Priorities from 2024 to 2025 The world of B2B tech purchasing is in constant motion, yet anchored in a few unshakable truths. Both the 2024 and 2025 Tech Buyer Surveys revealed that trust, proof of value, and tailored messaging remain central to decision-making. [...]
The Long-Game Buyer: Inside the Mind of the Strategic Planner Persona The 2025 Tech Buyer Persona SeriesThis article marks the final installment in our deep dive series exploring the five key B2B tech buyer personas revealed in the 2025 Tech Buyer Preferences Survey. Throughout this series, we’ve uncovered the [...]
Why Trust Wins: Understanding the Relationship-Driven Influencer Buyer Persona About the Tech Buyer Persona Series This article is part of an ongoing series based on the 2025 Tech Buyer Preferences Survey. The series uncovers critical insights into how B2B technology buyers think, act, and decide, helping sales [...]
Innovative Leaders: The Visionary Persona Driving Transformation in B2B Buying Decisions Tech buyers aren’t just looking to solve today's problems, they’re already thinking about tomorrow’s opportunities. Among the five distinct buyer personas uncovered in the 2025 Tech Buyer Preferences Survey, one stands out for their drive to reshape [...]
Unlocking the Power of the Cost-Conscious Tech Buyer The 2025 Tech Buyers’ Preferences Survey revealed a powerful insight: among C-level technology buyers, the most dominant behavioral persona (at 40%) is the Cost-Conscious Buyer. These leaders aren’t simply cautious with budgets; they’re strategic decision-makers focused on extracting maximum value [...]
Signaling Continued Success, BlueWhale Research Announces New Chief Growth and Revenue Officers to Expand Its Leadership Team Co-Founder and industry veteran step into new roles leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative [...]
Are Your Case Studies Effective? How to Tailor Them for Maximum Impact Case studies are one of the most powerful tools in a B2B marketer’s arsenal. They offer social proof, highlight practical applications, and build trust with potential customers. However, not all case studies are created equal. Their [...]
How to Engage Analytical Decision Makers in the Tech Buying Cycle As B2B marketers, understanding what motivates technology buyers is half the battle. The real win comes from knowing how they think. The 2025 Tech Buyer Preferences Survey, a landmark study exploring how today’s decision makers discover, evaluate, [...]
The Role of Peer Recommendations in Tech Buyer Research Technology buyers today are more informed, connected, and cautious than ever before. With countless vendors competing for attention, buyers are seeking signals they can trust. Our 2025 Tech Buyer Preferences Survey reveals a striking insight: over 55 percent of tech [...]
What Content Truly Engages Tech Buyers? A Data-Driven Breakdown Capturing and sustaining buyer interest has become more complex than ever. With more stakeholders involved in the decision-making process and an overwhelming volume of information to sift through, understanding how buyers prefer to engage with content is no longer [...]