About BlueWhale Research

This author has not yet filled in any details.
So far BlueWhale Research has created 74 blog entries.
7 04, 2022

Managing Personal Information in the Age of GDPR

2025-02-16T02:38:27-06:00April 7, 2022|

Managing Personal Information in the Age of GDPR By Thomas Stocking, Chief Information Security Officer It’s hard to be a data manager these days. The use of data for business over the last decade and a half has driven a huge explosion in advertising with targeted [...]

14 03, 2022

The Great Resignation vs. Demand Gen

2025-02-16T02:39:47-06:00March 14, 2022|

The Great Resignation vs. Demand Generation By Vincent Fontana, Vice President of Media Partnerships If you haven’t noticed, Americans are leaving their jobs en masse. Millions quit their jobs in late 2021, and the trend has continued into 2022. This unprecedented quit rate has greatly impacted [...]

16 02, 2022

Zero-Party Data’s Role in B2B

2025-02-16T02:41:24-06:00February 16, 2022|

Zero-Party Data’s Role in B2B By Thomas Stocking, Chief Information Security Officer There’s a new term floating around Marketing circles: zero-party data. What is it? Well, the concept is a bit murky. The distinction lies between a customer’s data that they supply for the purposes of [...]

7 02, 2022

What It’s Like to Be A BlueWhale SDR

2025-02-16T00:52:15-06:00February 7, 2022|

What It’s Like to Be A BlueWhale SDR By Eryn Moses, Sales Development Representative There are many reasons Sales makes for a great career (HubSpot recently listed a few), but your success as a sales representative is dependent on how you approach the role and the [...]

1 02, 2022

Focus Your Demand Generation Strategy on the Right Titles

2025-02-16T02:43:29-06:00February 1, 2022|

Focus Your Demand Generation Strategy on the Right Titles By Danielle Azzara, Chief Experience Officer While demand generation has changed dramatically in the last several years, one thing that hasn’t changed for everyone is the focus on “decision maker” titles. We still hear from some of [...]

28 12, 2021

Rethinking Lead Generation, Part 2: Educating Marketers on Lead Routing

2025-02-16T02:45:48-06:00December 28, 2021|

Rethinking Lead Generation, Part 2: Educating Marketers on Lead Routing By Chris Isham, Co-Founder & Chief Revenue Officer When the well of inbound leads runs dry, marketers turn to outsourced demand generation. This is a proven tactic, but it’s made even better when marketers educate themselves [...]

13 12, 2021

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey

2025-02-16T02:47:32-06:00December 13, 2021|

Rethinking Lead Generation, Part 1: Educating SDRs on Lead Journey By Chris Isham, Co-Founder and Chief Revenue Officer Marketers are creating a massive opportunity cost by neglecting to educate their sales teams. Sales and marketing alignment is key to business success, leading to significantly more closed [...]

8 11, 2021

Humanize Your Brand: Embrace Creativity

2025-02-16T02:49:21-06:00November 8, 2021|

Humanize Your Brand: Embrace Creativity By Vincent Fontana, Vice President of Media Partnerships Today’s B2B Marketers have an endless array of analytics tools that provide data-driven insights and inform what works. However, lost in the need to understand what leads to conversion is the one thing [...]

26 10, 2021

Beginner’s Guide to Developing Your ICP

2025-02-16T02:50:34-06:00October 26, 2021|

Beginner’s Guide to Developing Your ICP By Chris Isham, Co-Founder and Chief Revenue Officer Creating an ideal customer profile for outbound marketing tactics might seem like a very easy task, i.e., “I sell lead generation programs, therefore I need to target marketers.” The reality of the [...]

Contact Us - Sliding Toolbar
GDPR Consent