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So far BlueWhale Research has created 74 blog entries.
12 09, 2023

B2B Tech Demand Generation Trends Webinar

2025-02-05T23:31:10-06:00September 12, 2023|

B2B Tech Demand Generation Trends Webinar BlueWhale Research surveyed hundreds of B2B Technology marketers on their demand generation strategies. Hear from two marketing leaders about how the trends uncovered in the B2B Technology Demand Generation Trends Report affect marketers’ priorities and how you can use these insights. You’ll [...]

26 07, 2023

Reaching the Right Prospects and Uncovering Their Pain Points

2025-02-16T01:59:18-06:00July 26, 2023|

Sales Development Guide to Reaching the Right Prospects and Uncovering Their Pain Points By Davis Tull, Director of Sales Development Sales development teams spend a lot of time trying to catch a prospect’s attention – but are you devoting as much effort to keeping their [...]

13 07, 2023

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity?

2025-02-16T02:02:21-06:00July 13, 2023|

Is Lead Qualification Your Biggest Challenge or Biggest Opportunity? The crux of Sales-Marketing Alignment is ensuring both departments are on the same page about lead handoff. Lead qualification is simultaneously the biggest frustration and one of the most important parts of lead generation, as [...]

21 06, 2023

How to Reach Buyers with Lead Generation

2025-02-16T02:03:55-06:00June 21, 2023|

Back to Basics: How to Reach Buyers with Lead Generation Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach [...]

21 06, 2023

The Impact of MarTech Stacks on Lead Generation

2025-02-16T02:05:24-06:00June 21, 2023|

Too Much Tech, Too Little ROI: The Impact of MarTech on Lead Generation Marketing has become tech-heavy, and demand generation is no exception. In BlueWhale Research’s 2023 B2B Technology Demand Generation Trend Report, the majority (57.8%) of the 200 B2B Tech Marketers surveyed are managing between [...]

17 05, 2023

Marketers Aren’t Involving Sales in Demand Generation

2025-02-16T02:07:49-06:00May 17, 2023|

Marketers Aren’t Involving Sales Teams in Demand Generation – and It’s Costing Both Teams Opportunities In a survey of over 200 marketers in B2B technology industries, BlueWhale Research uncovered an expensive mistake most organizations are making: a missed opportunity for effective demand generation. Over [...]

5 05, 2023

B2B Tech Demand Generation Trend Report

2025-02-06T00:19:40-06:00May 5, 2023|

2023 B2B Tech Demand Generation Trend Report Discover how demand generation marketers in the B2B Technology sector are approaching their strategies and what they’re prioritizing now. Get the Report Download the eBook to learn more about: Future investment [...]

7 04, 2023

Top Marketing Priorities When Evaluating Lead Generation Providers

2025-02-16T02:12:38-06:00April 7, 2023|

Marketers’ Top Priorities When Evaluating Lead Generation Providers An analysis of marketers’ demand generation priorities in the B2B Technology Demand Generation Trend Report reveals that lead quality reigns supreme. BlueWhale Research conducted a SURVEY campaign to gather research insights from over 200 B2B marketers in the [...]

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