Demand Generation: A Winning Marketing Strategy for 2025 and Beyond By Chris Isham, Co-Founder and Chief Revenue Officer As purse strings continue to tighten, how do you make the most of your Marketing budget? By spending it on activities with the best return and those [...]
Prepare Your B2B Marketing Pipeline for 2025 B2B Marketers are forward-thinking, which is why most are already developing marketing plans to set themselves up for success in 2025. That also means you’ll start 2025 behind your competitors if you don’t establish a strong plan [...]
Thank you for your interest in Six Ways To Reach Stakeholders When They’re Ready To Act! ACCESS YOUR GUIDE NOW A copy of the guide is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making [...]
Six Ways To Reach Stakeholders When They’re Ready To Act In today’s crowded tech landscape, standing out and reaching key decision-makers is tougher than ever. It’s no longer just about generating demand, it’s about influencing every member of the buying committee, each with their own priorities. So, how [...]
Building a Thriving Company Culture at BlueWhale by James Oberhausen, Chief Executive Officer Company culture is one of the most important drivers of business success, yet it's also one of the most misunderstood and neglected areas by many leaders. At BlueWhale, we have made cultivating a [...]
BlueWhale Research Appoints New Chief Executive Officer Co-Founder steps into new role leading the team providing innovative demand generation services to B2B Technology organizations. RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, today [...]
Thank you for your interest in the IT Buyers’ Marketing Preferences Survey! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex and [...]
2024 IT Buyers’ Marketing Preferences Survey Discover effective marketing tactics for reaching IT decision makers. Get the Report Download the eBook to learn more about: The future of IT investments IT decision makers’ key considerations for evaluating [...]
How CIOs and CISOs Evaluate Solution Providers BlueWhale’s 2024 IT Buyers' Marketing Preferences Survey explored how information technology decision makers evaluate new vendors and how marketers can capitalize on these findings to better market their solutions. The findings revealed that decision making behavior of Chief [...]
How to Deliver Value Before Meeting with IT Decision Makers BlueWhale Research recently conducted a survey of over 400 IT decision makers at B2B software companies to uncover their priorities and motivators in the buying process. The 2024 IT Buyers' Marketing Preferences Survey uncovered the [...]